Grab these sweet Fire TV Stick deals before the Amazon Spring Sale...

Save over 50% on select streaming devices while the sale is still live.

on March 31, 2026

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fire tv sticks and fire tv cube with blue and purple abstract background and "last chance" sticker in top corner

The newest Fire TV Stick is 55% off in the Big Spring Sale. Credit: Mashable Photo Composite / Amazon

The best Amazon Spring Sale Fire TV Stick deals at a glance:

Amazon Fire TV Stick 4K Select

Amazon Fire TV Stick 4K Max

Best Fire TV Stick alternative deal

Roku Streaming Stick 4K

While most TVs are smart TVs in 2026, they aren't always the most user-friendly. And the built-in smart platforms are often kind of clunky. That's where a streaming stick comes in. Amazon Fire Sticks are probably the most recognizable name in the streaming device world — and for good reason. They're ultra-portable, making them ideal for travel, and they're easy to use. Plus, they regularly go on sale.

During the Amazon Big Spring Sale, we've seen particularly steep discounts on Fire TV Sticks, as well as some competitors. The sale officially ends tonight, so if you're in the market for a new streaming device for 2026, head over to Amazon ASAP and claim yours.

Here are our picks for the best Fire TV Stick deals (and alternatives) in the Big Spring Sale.

Best Fire TV Stick deal

$17.99 at Amazon
$39.99 Save $22.00

Why we like it

Previous iterations of the Amazon Fire TV Stick were kind of laggy, so we were thrilled when the 4K Select was announced with the new Vega operating system. It still features the same plug-and-play design and puts all your favorite apps under one convenient umbrella, but is more "responsive and highly efficient," according to Amazon. It delivers vibrant 4K picture quality with support for HDR10+, as well as Alexa+, Amazon Kids+, Amazon Luna, Xbox Game Pass, and NordVPN. While the current discount isn't quite as epic as the $9.99 deal we saw during Black Friday, it's still a total steal.

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Not to mention, select Amazon customers can redeem the code FTV4K to drop the cost an extra $3 at checkout. If you see the promo code on the product page, congrats. That means you're eligible.

More Fire TV Stick deals

Amazon Fire TV Stick HD — $16.99 ~~$34.99~~ (save $18)
Amazon Fire TV Stick 4K Plus — $24.99 ~~$49.99~~ (save $25)
Amazon Fire TV Stick 4K Max — $34.99 ~~$59.99~~ (save $25)
Fire TV Stick 4K Plus + Luna Controller cloud gaming bundle — $64.98 ~~$119.98~~ (save $55)
Amazon Fire TV Cube — $99.99 ~~$139.99~~ (save $40)

Fire TV Stick alternative deals

Roku Streaming Stick HD — $17.99 ~~$29.99~~ (save $12)
Roku Streaming Stick Plus — $29 ~~$39.99~~ (save $10.99)
Roku Streaming Stick 4K — $35.98 ~~$49.99~~ (save $15)
Roku Ultra — $79 ~~$99.99~~ (save $20.99)
Google TV Streamer 4K — $79.99 ~~$99.99~~ (save $20)

Christina Buff is a Nashville-based freelance writer for who covers shopping with a splash of entertainment. If you’re ever wondering what streaming service you need to watch something (and the cheapest way to sign up for it), she’s your girl.

Christina received a B.S. in Business Communication (concentration in writing) from Stevenson University and began her professional journey writing and editing press releases. Since then, she’s written content for a marketing agency, blogged for celebrities, and covered local news, politics, women’s lifestyle, fashion, beauty, and just about everything in between for various publications.

When she’s not writing, she’s probably enjoying live music, studying human design, or embroidering and upcycling clothes. You can follow her on Instagram at @touchinfinity.

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