Sora video generation is reportedly coming to ChatGPT

Ask ChatGPT to make you a short film, and it soon may be able to do just that.

Inside sources told The Information that OpenAI is planning to integrate its video generator tool, Sora, directly into ChatGPT, only a few months after launching Sora's standalone app.

While the TikTok-style app would still remain available to users, insiders say, the move suggests OpenAI is putting most of its effort into beefing up ChatGPT. Sora's integration and the processing demands that come with it would cost the company money — OpenAI estimates it will spend $225 billion to run its models between now and 2030 — but it would stand to recoup those costs if ChatGPT remains the dominant chatbot on the market. OpenAI could also monetize video generation itself, a strategy they floated to users on the Sora app.

Sora 2 has had its highs and lows since its launch last year. OpenAI received a $1 billion investment from Disney in a deal that included licensing the entertainment giant's characters for use by ChatGPT and Sora users. This followed widespread criticism of the model after it generated numerous problematic deepfakes of historic figures and infringed on Hollywood IP.

In February, a judge ordered OpenAI to cease using the term "cameo" to describe its in-app AI likeness tool after it was sued by the eponymous social media app Cameo. Broadly, the app has seen a dip in popularity among users.

The company has adjusted its priorities for its tentpole chatbot over the last few months, including pivoting away from its proposed shopping integration and launching native advertising for ChatGPT as a reinvestment aimed at boosting the chatbot's user base and profits. The company is pushing ChatGPT's multimodal capabilities. Last week, OpenAI announced new dynamic visuals for chatbot users, providing more detailed, interactive visual references for math and science questions.

Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.