When does Amazon Prime Day end?

Amazon Prime Day is here to unleash massive savings as we head into summer. Officially the longest Prime Day yet, the shopping event will span four whole days starting on July 8, 2025. There will be plenty of deals to choose from — many of which are already live — but the savings won't last forever. If you're looking to score the deepest of discounts, then you need to mark your calendars now.

We've got what you need to know on how long you have to shop as well as a few deals to get you started on your way. Plus, you can check out our Prime Day hub for in-depth coverage on what products are worth grabbing and which ones are worth passing on.

What time does Prime Day end?

Amazon Prime Day will officially come to a close at 11:59 p.m. PT on Friday, July 11, which means around 3 a.m. on July 12 for people living on the East Coast. Of course, just as deals pop up weeks ahead of the main event, many are also likely to linger past that deadline.

Best early Prime Day deals to shop

As most Prime-centric events go, Amazon's already dishing out deals left and right weeks ahead of the main event. The best pre-Prime Day deals are mostly on Amazon's own devices and services — including up to 48% off Fire TVs and accessories, up to 56% off Blink home security equipment, up to 42% off like-new Fire tablets, and more.

Here are the best early Prime Day deals you can shop before the big day(s). Note that some of these deals are Prime exclusives:

Early Prime Day Fire TV deals

• Amazon 32-inch Fire TV 2-Series TV — $109.99 $149.99 (save $40 with Prime)

• Insignia 42-inch F20 Series Fire TV — $119.99 $179.99 (save $60)

• Insignia 50-inch F50 Series 4K Fire TV — $179.99 $299.99 (save $120)

• Amazon 50-inch Fire TV Omni Series 4K TV — $289.99 $479.99 (save $190 with Prime)

• Amazon 55-inch Fire TV 4-Series 4K TV — $309.99 $519.99 (save $210 with Prime)

• Amazon 55-inch Fire TV 4-Series 4K TV — $339.99 $459.99 (save $120 with Prime)

• Amazon 65-inch Fire TV Omni Mini-LED Series QLED 4K TV — $899.99 $1,089.99 (save $190 with Prime)

• Toshiba 75-inch C350 Series 4K Fire TV — $399.99 $649.99 (save $250)

• Amazon 75-inch Fire TV Omni QLED Series TV — $569.99 $1,099.99 (save $530 with Prime)

Early Prime Day Fire TV accessory deals

• Amazon Fire TV Alexa Voice Remote Pro — $24.99 $34.99 (save $10)

• Amazon Fire TV Soundbar — $84.99 $119.99 (save $35 with Prime)

• Amazon Fire TV Soundbar Plus — $174.99 $249.99 (save $75)

• Amazon Fire TV Soundbar Plus with subwoofer and surround sound speakers — $389.99 $489.99 (save $100 with Prime)

Early Prime Day Blink home security deals

• Blink Outdoor 4 — $39.99 $79.99 (save $40)

• Blink Outdoor 4 + Mini 2 — $59.98 $119.98 (save $60 with Prime)

• Blink Outdoor 4 XR — $59.99 $119.99 (save $60 with Prime)

• Blink Outdoor 4 Floodlight Camera — $59.99 $129.98 (save $69.99)

• Blink Outdoor 4 XR + Mini 2 — $79.98 $179.97 (save $170 with Prime)

• Blink Whole Home Bundle — $87.97 $179.97 (save $90 with Prime)

• Blink Video Doorbell + Outdoor 4 XR — $89.98 $199.97 (save $109.99 with Prime)

Early Prime Day Fire tablet deals

• Like-New Amazon Fire HD 10 (32GB) — $69.99 $119.99 (save $50)

• Like-New Amazon Fire Max 11 (64GB) — $129.99 $199.99 (save $70)

Early Prime Day eero deals

• Like-New Amazon eero 6 mesh wifi extender — $54.99 $69.99 (save $15)

• Like-New Amazon eero 6 mesh wifi router — $54.99 $74.99 (save $20)

• Like-New Amazon eero 6+ mesh wifi router — $84.99 $124.99 (save $40)

Amazon is also doling out some extra perks for Team Prime ahead of Prime Day. Members can save $10 on any GrubHub+ delivery order using the code PRIME10; get a free four-month trial of Amazon Music Unlimited; try Audible Premium Plus free for three months; get three free months of Kindle Unlimited; and claim some free video games via Prime Gaming.