Amazon reportedly wants to help shop media site content to AI companies

Amazon may be the next tech giant trying to help AI companies get their hands on publisher content.

According to TechCrunch, citing original reporting from The Information, Amazon is considering launching a marketplace that would allow media companies to license their content directly to AI firms. The company has reportedly been meeting with publishing executives and circulating slides ahead of an AWS conference that reference a "content marketplace," per The Information.

When reached by TechCrunch, Amazon didn’t deny the plans but stopped short of confirming them, saying only that it works with publishers across AWS, retail, advertising, AGI, and Alexa and has "nothing specific to share." The move also comes amid mounting lawsuits and scrutiny over how AI models are trained on copyrighted material.

The proposal is notable given the increasingly tense relationship between publishers and AI companies. As Mashable has previously reported, investigations have accused Common Crawl — a nonprofit web archive used by major AI developers — of enabling access to paywalled journalism, claims the organization denies. At the same time, AI web browsers like OpenAI’s ChatGPT, Atlas, and Perplexity’s Comet have reportedly been able to bypass some publisher paywalls by blending in with regular user traffic. If publishers don't want Google to use their content for AI training, they have to opt out of appearing in Google search results altogether.

Publishers have described the situation as a traffic apocalypse, with AI summaries siphoning clicks and revenue. A centralized marketplace could offer what some executives see as a more scalable, structured way to monetize content as AI usage grows.

Whether Amazon actually launches the marketplace remains to be seen. However, after years of scraping, lawsuits, and uneasy partnerships, Big Tech increasingly appears ready to put a price tag on the internet.

Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.