What's AI.com, the mysterious website with the Super Bowl commercial?

If you were one of the hundreds of millions of people watching Super Bowl LX on Sunday evening, you saw Bad Bunny, all the other Halftime Show celebrities, some viral commercials, and of course the Seahawks beating the Patriots in the football game.

One of the commercials that had people talking was for a new website called AI.com. The commercial informed users to go to the website so they can reserve a username of their choice, even suggesting that names like "Elon" were available. The site went down almost immediately after the Super Bowl commercial aired as it struggled with the influx of traffic.

And, that might make sense when you find out the story behind the domain name AI.com, which sold to its new owners for a record-breaking amount shortly before the Super Bowl.

What is AI dot com?

AI.com is a new website from the co-founder and CEO of Crypto.com, Kris Marszalek.

As of right now, users can simply go to the website, sign up with a Google login, and claim their own @ handle along with a separate handle for their AI. After finding two available handles, the user must then confirm their identity with a credit card. However, the site doesn't charge users anything for the transaction confirmation. After that, users are informed that their handles are reserved.

There is a footnote on the website that says they will verify users who are a "celebrity with more than 100,000 followers" and allow them to reserve a handle that matches their X account.

Marszalek shared that AI.com will be an AI assistant platform, and it seems like there is some social media aspect, but anything more regarding AI.com unclear right now.

How much did AI dot com sell for?

Marszalek paid $70 million for the AI.com domain name, as confirmed by the domain name broker Larry Fischer of Get Your Domains. 

In March 2025, Fischer announced that AI.com was for sale with an asking price of $100 million. The domain sold for $30 million less than that price. Perhaps the seller made even less than that, as the purchase was made entirely with cryptocurrency, which has seen prices fall dramatically in recent weeks.

Regardless, $70 million is still a new record high for a sale involving nothing more than a domain name. (No website or other assets were included in the sale. Just AI.com, the domain name.)

AI.com's $70 million selling price shattered the record previously held by CarInsurance.com, which sold for $49.7 million in 2010.

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Marszalek first publicly announced the acquisition of the domain on his X account last week, saying he acquired the domain in April. The site went live, however, on the same day as the Super Bowl, just hours before the AI.com commercial aired.

Marszalek is no stranger to big acquisitions regarding domain names or even naming rights. The Crypto.com domain name was reportedly acquired for his crypto company's use in 2018 for between $10 and $12 million. And, in 2012, Crypto.com acquired the naming rights for the Staples Center for a whopping $700 million.

Mashable previously reported on a prior sale of AI.com in 2021, after it became public knowledge in 2023. It first appeared as if OpenAI acquired the domain name, as the URL forwarded to ChatGPT's website. However, AI.com later was updated to forward to Elon Musk's xAI website, further muddying the waters surrounding its ownership.

With the latest $70 million sale to Marszalek, it appears that the mystery around the previous acquisition has been resolved. Early Bitcoin investor Arsyan Ismail is the current seller and appears to have been the person who last acquired the domain name for $10 million from domain name portfolio company Future Media Architects.