YouTube puts lyrics behind a paywall

0
3KB

YouTube puts lyrics behind a paywall

YouTube Music is rolling out new community-focused features aimed at superfans and expanding its use of paywalls, including a requirement that users subscribe to Premium to view full song lyrics.

According to reporting from 9to5Google, YouTube Music has begun enforcing a lyrics paywall globally after months of testing. Free users are now limited to viewing lyrics only a handful of times before being prompted to subscribe to either YouTube Premium or YouTube Music Premium. Once that limit is reached, lyrics are partially blurred and cannot be scrolled unless the user upgrades.

The company offers five free lyric views before the restriction takes effect, signaling a clear shift toward monetizing features that were previously free. Mashable reached out to YouTube for comment, but did not receive a response before publication.

Mashable Light Speed

The move comes as YouTube Music is simultaneously positioning itself as a more social and fandom-driven platform. As Mashable previously reported in August, the service recently introduced Spotify-like features such as comments on albums and playlists, shared "taste-matching" playlists that update daily, and artist-focused tools like milestone badges and live event notifications through a partnership with Bandsintown.

YouTube Music Premium currently costs $10.99 per month in the U.S., while the broader YouTube Premium subscription runs $13.99 and includes ad-free viewing across YouTube, background playback, offline downloads, and access to experimental AI features. Google has reported more than 325 million paid subscriptions across its consumer services, with YouTube playing a major role in that growth. In 2025 alone, YouTube generated more than $60 billion in revenue from ads and subscriptions combined.

Still, the decision to gate lyrics behind a paywall may feel like a step backward for some users, particularly as competitors like Spotify continue to offer full lyrics for free.

Suche
Kategorien
Mehr lesen
Technology
Meet Claude Mythos: Leaked Anthropic post reveals the powerful upcoming model
Meet Claude Mythos: Leaked Anthropic post reveals the powerful upcoming model...
Von Test Blogger7 2026-03-27 18:00:26 0 2KB
Andere
Electrical Digital Twin Market Size, Share, Competitive Landscape, and Forecast
 Global Demand Outlook for Executive Summary Electrical Digital Twin Market Size and Share...
Von Raaj Sinha 2026-05-29 06:12:44 0 640
Food
Congress Was Charged For 1,200 Bottles Of Wine Under This President
Congress Was Charged For 1,200 Bottles Of Wine Under This President...
Von Test Blogger1 2026-03-09 04:00:09 0 2KB
Food
Should You Tip On Takeout (And, If So, How Much)?
Should You Tip On Takeout (And, If So, How Much)?...
Von Test Blogger1 2026-05-25 14:00:07 0 493
Technology
Mashable will send the best deals directly to your phone daily — how it works
Mashable will send the best deals directly to your phone daily — how it works...
Von Test Blogger7 2026-01-29 10:00:16 0 3KB