The ads take aim at the advertisements coming to ChatGPT. It's a fair hit.
By
Timothy Beck Werth
Tech Editor
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
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Credit: Screenshot courtesy of Anthropic and YouTube
In a series of Super Bowl LX ads released today, AI company Anthropic is taking shots at OpenAI and ChatGPT, its biggest rival.
As you may have heard, OpenAI is bringing advertisements to users' ChatGPT conversations, including in some paid plans. As recently as June 2025, OpenAI CEO Sam Altman described ads in ChatGPT as a "last resort."
But as the latest ChatGPT models fail to deliver the big leaps in performance many users were expecting, and as OpenAI faces fierce competition from Google, OpenAI is reportedly in "code red" mode. Hence, advertisements in ChatGPT. Now, Anthropic is rubbing salt in the wound.
Watch the Anthropic Super Bowl LX ads about ChatGPT
Anthropic uploaded four new videos to YouTube, which all follow a similar format. The videos have dramatic-sounding titles like "Betrayal" and "Deception." Per the Wall Street Journal, the ads were made for Super Bowl LX to promote the company's AI chatbot Claude.
In one video, a forlorn young man asks his therapist how he can communicate better with his mom. His therapist's answer sounds helpful at first, until she takes a hard pivot into sales mode.
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“Or, if the relationship can’t be fixed, find emotional connection with other older women on Golden Encounters, the mature dating site that connects sensitive cubs with roaring cougars," the therapist says. "Would you like me to create your profile?”
In another, a scrawny 23-year-old asks for help building a workout plan, only for his personal trainer to pitch him on supportive insoles for "short kings."
All of the videos end with the same tagline: "Ads are coming to AI. But not to Claude."
You get the idea.
Disclosure: Ziff Davis, Mashable’s parent company, in April 2025 filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science-fiction book.
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