Google brings Personal Intelligence to AI Mode in Google Search

Just last week, Google launched a new test feature in its Gemini AI assistant called Personal Intelligence. The feature allowed users to connect four Google apps — Gmail, YouTube, Google Search, and Google Photos — to Gemini so that the AI assistant can pull user data from those services in order to personalize responses.

Now, Google is rolling out a version of that Personal Intelligence feature directly to AI Mode in Google Search. Users will be able to connect their Gmail and Google Photos accounts to AI Mode, and AI Mode, powered by Google's new Gemini 3 model, will use personal context from those apps in order to provide personalized answers and search results.

In its announcement, Google provided some practical use cases where Personal Intelligence would come in handy for searchers. For example, VP of Product at Google Search, Robby Stein, shared that when shopping for new sneakers, AI Mode was able to use Personal Intelligence to see that he had just made a purchase from a particular brand, and it recommended he check out a new style of sneakers from that same brand.

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Personal Intelligence in AI Mode in Google Search

Personal Intelligence in AI Mode in Google Search Credit: Google

In another example, Google highlighted how Personal Intelligence in AI Mode could utilize a user's Google Photos account to find vacation photos. Then, it could analyze the photos to recommend an itinerary for the user's next vacation.

Google stressed that none of a user's personal data is used for AI training, and that its usage is limited strictly to answering the specific prompts. The feature is also strictly opt-in.

Over the next few days, users in the U.S. will be able to try out the feature under the Google Labs program, Google's hub for experimental AI features. Much like Personal Intelligence in the Gemini AI assistant, the AI mode version of the feature will be limited to paying Google AI Pro and AI Ultra subscribers.

Furthermore, for now, Personal Intelligence is only available for personal Google accounts and not those using Workspace for business, enterprise, or education accounts.