Streaming device deal: $9.99 Amazon Fire TV Stick 4K Select

SAVE $30: As of Dec. 22, the Amazon Fire TV Stick 4K Select is still on sale for just $9.99 with the on-page coupon code HOL4KFTV. That's $30 or 75% off its list price and its best price ever.

Amazon really wants you to grab its newest Fire TV Stick this season — so much so that it's practically giving them away.

As of Dec. 22, the Amazon Fire TV Stick 4K Select is still on sale for just $9.99 with the on-page coupon code HOL4KFTV (make sure to hit "redeem" next to the code). That's a massive $30 price drop from its usual $39.99 tag and 75% in savings. We first saw this deal pop up ahead of Black Friday (it quickly became one of Mashable readers' top buys), then it disappeared and reappeared a few times throughout the month of December. There's really no telling how long it will stick around this time, so we suggest grabbing it ASAP if you have a streaming stick on your shopping list.

The latest Fire TV Stick in Amazon's lineup, the 4K Select is the most affordable option to deliver vibrant 4K quality with HDR10+ support. It also features an ultra-responsive and quick new operating system called Vega. We haven't had a chance to test it for ourselves, but we're glad Amazon is switching things up. The previous operating system was a bit laggy in our tests — an upgrade was in order. Its plug-and-play design is the same as other streaming sticks in the Fire TV lineup and instantly brings all of your favorite streaming apps into one convenient location. Press and ask Alexa to open Peacock or Prime Video or even pick up an episode where you left off.

The new streaming stick offers support for Xbox Game Pass, Amazon Luna, NordVPN, and IPVanish, and will soon also offer Alexa+ and Amazon Kids+. It may not feature Dolby Atmos or Vision, but it's a pretty advanced streaming device nonetheless. Plus, at just 10 bucks, it's much more than you'd expect.