The iPhone is on top of the world. Why are Apple execs exiting?

0
27

Apple execs exiting as iPhone beats Android. Why?

A mystery wrapped in the enigma of Tim Cook.

 By 

Chris Taylor

 on 

Share on Facebook Share on Twitter Share on Flipboard

Tim Cook holding iPhone 17s while two young employees smile at him

Smiles on the outside, dying inside? Tim Cook and employees on iPhone 17 launch day Credit: Justin Sullivan/Getty Images

Apple CEO Tim Cook should be celebrating, and not just because he turned 65 in November. Instead, he's beset by questions about a retirement he hasn't announced yet — and stories about his executives heading for the exits.

We'll get to the who, but first of all: Why? Why would anyone with executive-level stock options want to leave Apple right now?

Cook's company may not be be the world's most valuable (after a remarkable run), but it has been growing steadily and is worth more than $4 trillion — within hailing distance of world leader NVIDIA, now that the latter's stock is sliding. By the time you read this, Apple might well be wearing the crown again.

And why is Apple so resilient, such a safe, steadily increasing bet for stock pickers? Three words: global iPhone sales.

The iPhone continued to massively outperform Android models in the third quarter of 2025, a report by analysts Counterpoint revealed. In fact, smartphone sales paint an picture of perpetual global popularity unlike any product before it — well, unless you count the Beatles as a product.

Like the Fab Four at their height, all four models of the iPhone 16 occupy the top four slots in the top 10. (Last year, for comparison, iPhone 15 models occupied the top 3 slots). Rounding out the top 10 are the Galaxy A16 5G, four other Galaxy models, and the iPhone 17 Pro Max.

That too is new. The just-released iPhone 16 models didn't penetrate the top 10 in last year's third quarter. But the just-released top-of-the-line iPhone 17 cracked the top 10 even though it had "limited availability" at the end of the period, Counterpoint notes.

Who's out at Apple?

An unprecedented flurry of executive departure announcements roiled Apple in the last week, and each seemed to portend something bad for the company's direction — until you dug deeper into each one of them.

First came John Giannandrea, Apple Senior VP of Machine Learning and AI. At a time when Apple Intelligence is racing to catch up (and may soon be driven by Android nemesis Google and its Gemini model), and given that Meta has poached a lot of Apple AI talent this year, that didn't sound good!

Mashable Light Speed

But Giannandrea may not be any great loss, and not just because he's responsible for Siri in its current iteration. Check out his replacement, Amar Subramanya — one of the people responsible for releasing Google Gemini in 2023.

In other words, Cook is doing exactly what you'd expect if you were forced to use Gemini for now, but really wanted to nail your in-house AI model. The fact that Subramanya was hired to work on AI at Microsoft six months ago, but left for Apple regardless, is a pretty big vote of confidence in Cook's company (especially given Microsoft's partnership with OpenAI).

Then came Apple design chief Alan Dye, who gave the world Liquid Glass — the translucent icon thing in iOS 26 that has, to say the least, divided users. Dye is departing to become head of design at Meta, news which itself divided longtime Apple watchers. Mark Gurman at Bloomberg, who broke the story, called it "a big loss for Apple."

But again, this is only half the story of an executive departure. Dye's replacement, Stephen Lemay, is wildly popular at Apple; "everyone I’ve spoken to is happy — if not downright giddy — at the news," John Gruber, another veteran Apple watcher, wrote.

Gurman also reported that Apple chip chief Johny Srouji was heading for the exit — but in what may be a rare miss for Gurman, Srouji shot down the rumors by telling staffers Monday he wasn't planning on leaving "anytime soon."

Who else has actually headed for the exits this fall? There's general counsel Kate Adams — but she's retiring, just a little ahead of Cook. Then there's Lisa Jackson, the former EPA head who's spent a decade fighting the good fight on recycling Apple product components and nudging its operations towards being 100 percent carbon free.

If anyone deserves a break, it's Jackson.

Who's replacing Tim Cook?

Underlying all this supposed uncertainty at Apple, of course, is Tim Cook — the man who took the company from a market cap of $450 billion in 2011 to $4 trillion now — turning 65 this year and reportedly stepping back from the company in some way in 2026.

Officially, Cook isn't retiring anytime soon; in interviews, he presents himself as the kind of CEO who'd like to work long into retirement. And that has left some uncertainty about his successor, who can't be officially announced if Cook isn't officially leaving.

Except ... well, the fact that Cook's successor feels like the worst kept secret in Silicon Valley. Spoiler alert: It's almost certainly John Ternus, 50, Apple's senior VP of hardware engineering, and a 24-year veteran of the company who's worked on every iPhone and iPad model.

Evidence is legion. Gurman calls Ternus the heir apparent; so does Fortune. Ternus is featuring more frequently in Apple keynotes. He's understated and charismatic, very much a team player.

That's important for Cook, who can't abide ego-driven executives (unless they make fun of themselves, Craig Federighi style). The last sharp-elbowed kind of executive at Apple was Scott Forestall in 2012, and that didn't turn out well.

In other words, things are a lot more stable at the old reliable iPhone company than the surface-level executive departure stories make it appear. To get behind the news at Cook's highly secretive company, to borrow an old Apple slogan, it's necessary to think different.

Chris Taylor

Chris is a veteran tech, entertainment and culture journalist, author of 'How Star Wars Conquered the Universe,' and co-host of the Doctor Who podcast 'Pull to Open.' Hailing from the U.K., Chris got his start as a sub editor on national newspapers. He moved to the U.S. in 1996, and became senior news writer for Time.com a year later. In 2000, he was named San Francisco bureau chief for Time magazine. He has served as senior editor for Business 2.0, and West Coast editor for Fortune Small Business and Fast Company. Chris is a graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism. He is also a long-time volunteer at 826 Valencia, the nationwide after-school program co-founded by author Dave Eggers. His book on the history of Star Wars is an international bestseller and has been translated into 11 languages.

Mashable Potato

These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.

Αναζήτηση
Κατηγορίες
Διαβάζω περισσότερα
Science
What Is The Best Movie Set In Space? We Asked Real-Life Astronauts To Find Out
What Is The Best Movie Set In Space? We Asked Real-Life Astronauts To Find OutOpening shot:...
από test Blogger3 2025-12-08 17:00:55 0 74
Ιστορίες
Análisis del mercado del mango: crecimiento, participación, valor, tamaño y tendencias
" Perspectivas de la demanda mundial para el resumen ejecutivo Tamaño y...
από Aryan Mhatre 2025-10-23 08:45:28 0 2χλμ.
Music
Sabaton's Joakim Brodén - New Song, New Album, New Tour
Sabaton's Joakim Brodén - New Song, New Album, New TourOn Friday (Sept. 12), Sabaton frontman...
από Test Blogger4 2025-09-15 06:00:12 0 1χλμ.
Technology
DMV text scams are on the rise again in these states
DMV text scams are on the rise in these states (updated July 202...
από Test Blogger7 2025-07-22 10:00:13 0 2χλμ.
Science
Infertility Treatment Market Companies: Growth, Share, Value, Size, and Insights
"Executive Summary Infertility Treatment Market Opportunities by Size and Share The...
από Aryan Mhatre 2025-11-12 11:55:39 0 768