Black Friday 2025: Live updates from Amazon, Apple, Best Buy, Walmart

Once upon a time, Americans lined up in droves outside Walmarts and Targets, still full from Thanksgiving dinner, so they could be first in the door at midnight. Thankfully, these frenzied Black Friday free-for-alls are a relic of a bygone era. Now, you can order all of the best Black Friday deals online.

As Black Friday plays out, practically the entire internet is on sale, which can make it tricky to know where to start. So, Mashable is once again working around the clock to bring you live updates on all of the latest sales, standout deals, price drops, and inventory updates. Already, we've spied record discounts on flagship noise-cancelling Sony headphones, Apple MacBooks and AirPods, award-winning OLED TVs, Dyson vacuums, and the year's most popular tech gifts.

Check out the top early deals so far, and keep scrolling for the full schedule of events and the latest live updates and Black Friday news from the Mashable shopping team.

Remember: Black Friday is quickly followed by Cyber Week, which starts on Monday, Dec. 1. However, there's no need to wait. Our shopping reporters unanimously agree that Black Friday is the best time to shop for deals. If you want to be the first to know when new sales go online, then keep checking back as we provide live updates on the shopping festivities.

Silent Hill f was released in September, and is already on sale for Black Friday. Get it for PlayStation 5 or Xbox Series X.

After an entire holiday centered around food, you might not feel like cooking this weekend. Save yourself some trouble in the kitchen by purchasing a DoorDash gift card on sale at Best Buy. You can choose digital or physical delivery for the card.

We've seen record-low prices on AirPods this Black Friday season — with some deals hitting their low prices days before Black Friday. But now, on Friday evening, we're noticing AirPods prices shooting back up. Walmart had the AirPods Pro 2 down to $139, but now they're sitting at $199 with a low stock alert.

We aren't sure if the $139 deal will come back, so if you see AirPods on sale right now, act fast. The $69 AirPods 4 deal is still live at Walmart, Target, and Amazon.

The Eagles vs. Bears game is on now — watch live on Amazon Prime.

Gift card deals are in full swing at Amazon. Get free promo credits or save up to 20% on gift cards from Apple, Bath & Body Works, Taco Bell, and more.

The Kindle Paperwhite Kids is already discounted, but Amazon is running an offer where you can buy two and save an additional $20.

Some of the biggest discounts of the year are on giant-size TVs — 75 inches and up. If you've been dreaming about a new 75, 85, or even 100-inch TV for your living room, you can save $1,000 or more on the best sets. And in the budget category, you can find 75-inch TVs starting at just $378.

See the top Black Friday deals on giant-size TVs.

What are some of the top Amazon deals of the early Black Friday season so far? Amazon has a hub for the Top 100+ deals, and it covers a wide gamut of products, from Amazon Smart Plugs to the latest trending collectible from Pop Mart. Some of the other highlights include 41% off Amazon Fire TVs, 42% off Govee Christmas lights, and 50% off JLab noise-cancelling headphones.

Still looking for more deals? See the biggest discounts at Amazon’s epic Black Friday sale and save up to 70% on popular gifts, gadgets, and more goodies.

This morning, starting around 10 a.m. ET and continuing to 11 a.m. ET, the Best Buy website and app started experiencing problems. At DownDetector, thousands of users reported errors, as did our own shopping reporters. (Disclosure: DownDetector is owned by Ziff Davis, Mashable's parent company.)

We're providing updates on the Best Buy outage as we learn more.

Update: As of 12 p.m. ET, the outage appears to be over.

Best Buy does regular drops throughout the Black Friday season to reward My Best Buy members, and there's a big drop happening today at 11 a.m. ET. At that time, log in to the Best Buy app to get an exclusive deal on Lego’s mega-popular Legend of Zelda Great Deku Tree set. Normally $299.99, we're expecting a decent discount, though we don't know exactly how much.

Update: This Apple Watch is already sold out at Amazon. However, you can still find it in stock at Walmart.

Yesterday, Walmart dropped prices on the past-gen Apple Watch SE 2 all the way down to $129, for both the GPS and GPS + Cellular versions. Now, Amazon has matched that price on the GPS version.

Best Buy has been dropping new doorbuster deals every Friday since Halloween, when they called them Doorboosters. Now that Black Friday has arrived, we have the full list of the retailer's biggest deals. Many of these deals are price-matched elsewhere, but some (like the Meta Quest gift card deal or the Sony XM4 headphones) are Best Buy exclusives. Pro tip: You can get the EA sports games and Meta Ray-Ban glasses cheaper elsewhere.

• Beats Studio Pro Wireless Headphones — $149.99 $349.99 (save $200)

• Insignia 65-inch F50 Series LED 4K UHD Smart Fire TV — $229.99 $449.99 (save $220)

• Free $75 Best Buy e-Gift Card with Meta Quest 3 VR Headset (512GB) — $499.99

• TCL 55-inch F35-Series 4K Fire TV — $169.99 $329.99 (save $160)

• HP OmniBook X Flip 16 (AMD Ryzen AI 5, 16GB RAM, 512GB SSD) — $429.99 $849.99 (save $420)

• Sony WH-1000XM4 Headphones — $159.99 $349.99 (save $190)

• Apple Watch Ultra 2 (GPS + cellular, 49mm) — $599 $799 (save $200)

• Shark Detect Clean & Empty Cordless Vacuum — $229.99 $499.99 (save $270)

• Save $50 on the Apple iPhone 16 series (starting from $549.99)

• Save 20% on select Ray-Ban Meta glasses (starting at $239.20)

• Get select EA Sports video games for $29.99 (normally $69.99)

• Get Apple AirTags for the record price of $62.99 (normally $99)

• Apple MacBook Pro, 14.2 inches (M4, 16GB RAM, 512GB SSD) — $1,349 $1,599 (save $250)

Does someone in your household have the PlayStation 5 console on their Christmas list? Are you that person? No matter who you're shopping for, you can choose from nearly a dozen PS5 console bundles and gift card deals at Amazon right now. Personally, we'd go with the PS5 Fortnite Holiday Bundle (Digital), but check out all the PS5 Black Friday deals at Amazon.

Black Friday is a time for all shoppers to get excited, including Pokemon fans and collectors. Indeed, there are lots of great Pokemon deals available in Amazon’s Black Friday sale, such as the Pokémon TCG Mega Venusaur ex Premium Collection Box preorder and the Pokémon TCG Prismatic Evolutions Booster Bundle, both available at market value. Another deal that’s caught our attention is on the Pokemon TCG Black Bolt Binder Box. 

The Pokémon TCG Scarlet and Violet Black Bolt Binder Box has dropped in price in Amazon's Black Friday sale.

Amazon is now offering the Nespresso Vertuo Pop+ Coffee and Espresso Maker for just $79 (look for an on-page coupon that drops the price an extra $10). You can also score the cult-favorite Technivorm Moccamaster 10-cup drip coffee maker for 51% off its usual price.

We're also drooling over this brushed stainless steel Breville Barista Espresso Machine, which is at its lowest price in years for Black Friday.

If you want to score the biggest discounts on Apple Watches, then don't go to the Apple Store. Go directly to — you guessed it — Amazon. That's where you'll find the lowest prices on the new Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3 smartwatches.

There is one notable exception, however. If you want the lowest price on a previous-gen model, Walmart is currently selling the Apple Watch SE 2 for just $129, a wild price for an Apple wearable.

We've been patiently waiting for the award-winning LG 65-inch C5 Series OLED Evo AI 4K Smart TV to get a real price drop (as opposed to a "price drop"), and it finally has. You can buy this popular smart TV at Amazon for $1,219.99, its lowest-ever price and a massive discount from its full retail price of $2,699.99.

Get the Apple 2025 MacBook Pro with M5 chip for $1,349 in the Amazon Black Friday sale.

Black Friday has delivered a bunch of deals on Apple devices, including MacBooks, iPads, and AirPods. It’s also the perfect moment to pick up the less glamorous essentials that everyone needs, like the Apple AirTag.