22 Black Friday deals on Amazon that beat Walmart, Target, Best...

If any of these products are on your wish list, don't bother shopping anywhere else.

on November 28, 2025

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products that are cheapest on amazon for black friday 2025

Credit: Ian Moore / Mashable composite; Apple; Sony; Samsung; Microsoft

It is my firmest belief that the best Black Friday deals don't exist in a vacuum. Major retailers like Amazon, Best Buy, Target, Walmart, and Kohl's love to price-match each other during their concurrent holiday sales. So when one of them actually manages to one-up its peers with an exclusive discount, it's worth shouting about.

After spending literal days poring over retailers' Black Friday listings, I've stumbled upon nearly two dozen deals on 4K TVs, headphones, smart gadgets, video games, and other items that are at their cheapest on Amazon. In some cases, it's beating other retailers' offers by as little as one to four cents. (That counts, but it's mostly a technicality.) In other instances, items are $10 to $207 cheaper when purchased from Amazon — those are instant add-to-cartables.

In doing my research, I had four rules for eligibility (I'm picky):

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Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00)

Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release) — $274.00 (List Price $349.00)

Amazon Fire HD 10 32GB Tablet (2023 Release, Black) — $69.99 (List Price $139.99)

Sony WH-1000XM5 Wireless Noise Canceling Headphones — $248.00 (List Price $399.99)

Blink Outdoor 4 1080p Security Camera (5-Pack) — $159.99 (List Price $399.99)

Fire TV Stick 4K Streaming Device With Remote (2023 Model) — $24.99 (List Price $49.99)

Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base — $249.99 (List Price $599.00)

Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $339.00 (List Price $399.00)

WD 6TB My Passport USB 3.0 Portable External Hard Drive — $138.65 (List Price $179.99)

Dell 14 Premium Intel Ultra 7 512GB SSD 16GB RAM 2K Laptop — $999.99 (List Price $1549.99)

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Amazon has to be beating the other retailers' prices on the item. If they're price-matching each other, Amazon has to throw in something that makes its deal better (like a free credit), or the other retailer's deal has to be sold out.
The other retailer has to stock the item in the same color or configuration as Amazon.
The item has to be tagged as a Black Friday deal by Amazon or its competitor.
The item can't be sold by a sketchy third-party seller at Amazon or its competitor. It's got to be coming from the retailers themselves or a verified brand's store page.

I'll keep adding to my list as I encounter more better-than-elsewhere deals on Amazon, so keep checking back throughout Cyber Weekend.

4K TVs

$189 at Amazon
$349.99 Save $160.99

99 cents cheaper than Best Buy.

$397.99 at Amazon
$799.99 Save $402

$2 cheaper than Best Buy, Target, and Costco, and one cent cheaper than Walmart.

$497.99 at Amazon
$1,299.99 Save $802

$2 cheaper than Best Buy.

$797.99 at Amazon
$1,499.99 Save $702

$2 cheaper than Best Buy and one cent cheaper than Walmart.

$849.99 at Amazon
$1,299.99 Save $450

$50 cheaper than Best Buy.

$1,597.99 at Amazon
$2,199.99 Save $602.00

Matches Abt but includes free $98 Amazon credit. $2 cheaper than Best Buy and Samsung.

Laptops

$869.99 at Amazon
$1,399.99 Save $530

$130 cheaper than Best Buy and the Microsoft Store.

Headphones and earbuds

$89.95 at Amazon
$219.95 Save $130

$10.04 cheaper than Best Buy with on-page coupon.

$99.99 at Amazon
$179 Save $79.01

Matches Target, but sold out there. $10 cheaper than Walmart and $40 cheaper than Best Buy.

$99.95 at Amazon
$189.95 Save $90.00

Four cents cheaper than Best Buy.

$248
$399.99 Save $151.99

Matches Best Buy but includes free $30 Amazon credit with code SONYX30.

Bluetooth speakers

$194.95 at Amazon
$349.99 Save $155.04

$5.04 cheaper than Best Buy and Sony, and $155.04 cheaper than Target.

$798 at Amazon
$899.99 Save $101.99

$1.99 cheaper than Best Buy and $50 cheaper than Target.

Smart devices

$134.29 at Amazon
$169.99 Save $35.70

$5.70 cheaper than Target and Hatch Sleep.

$238.99 at Amazon
$299 Save $60.01

21 cents cheaper than Best buy, Ray-Ban, and Meta.

Unlocked phones

$442.49 at Amazon
$649.99 Save $207.50

$32.50 cheaper than Best Buy and Samsung, and $207.51 cheaper than Walmart.

Beauty tech

$289 at Amazon
$349.99 Save $60.99

99 cents cheaper than Best Buy and $60.99 cheaper than Walmart.

Video games

$22.99 at Amazon
$69.99 Save $47

$7 cheaper than Best Buy and Target, and $7.01 cheaper than Walmart.

Credit: Bandai Namco Entertainment

$24.99 at Amazon
$39.99 Save $15.00

$5 cheaper than Best Buy and $4.94 cheaper than Walmart.

$27.99 at Amazon
$69.99 Save $42

$2 cheaper than Best Buy and Target, and $2.01 cheaper than Walmart.

$35 at Amazon
$69.99 Save $34.99

$24.99 cheaper than Best Buy and Target, and $24.88 cheaper than Walmart.

Lego sets

$188.99 at Amazon
$269.99 Save $81

Matches Best Buy and Target, but sold out there. $27 cheaper than Kohl's, $56 cheaper than Walmart, and $81 cheaper than the Lego Store.

Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.

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