Best Black Friday deals on toys and games in 2025: Lego, Disney, and more

Best Black Friday toy deals at a glance:

Best Early Black Friday Lego Toy Deal

Lego Creator 3-In-1 Rhino

Best Early Black Friday Disney Toy Deal

Toy Story Talking Woody

Best Early Black Friday Toy Deal For Younger Kids

Bluey Game Hide and Seek Electronic Figure

There’s never a better time to stock up on toys and games than Black Friday. It’s the event that kicks off the holiday season, which means anyone buying gifts for kids — or for grown ups who are young at heart — is about to spend a bomb on toys. So why not take advantage of Black Friday, the biggest sale event of the whole calendar year? And while the big day itself is still a week away, there are already stacks of Black Friday deals live at Amazon and other retailers.

If you need some help with toy and game gift ideas, or perhaps you just need a steer to find the best value items in Black Friday deals, here’s a rundown of the best toys and games that are already available at discounted prices. There’s something for everyone and all ages here: Lego, action figures, board games, dolls, classic toys, preschool learning, and more.

Best Black Friday Lego toy deal

$41.99 at Amazon
$59.99 Save $18

Why we like it

Lego reigns as the absolute king of all toy brands, with categories and themes for everyone, whether your kids into Star Wars, dinosaurs, or constructing their own cities literally brick-by-brick. But we absolutely love the Creator 3-in-1 series, which offers young builders three awesome models in one box. This set, for instance, can be made into a rhino, a hippo, or a walrus. The upshot is triple the fun, and triple the amount of time your kids will spend occupied by creative, constructive play.

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Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00)

Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release) — $274.00 (List Price $349.00)

Sony WH-1000XM5 Wireless Noise Canceling Headphones — $248.00 (List Price $399.99)

Blink Outdoor 4 1080p Security Camera (5-Pack) — $159.99 (List Price $399.99)

Fire TV Stick 4K Streaming Device With Remote (2023 Model) — $24.99 (List Price $49.99)

Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones — $298.00 (List Price $429.00)

Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base — $249.99 (List Price $599.00)

Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $339.00 (List Price $399.00)

WD 6TB My Passport USB 3.0 Portable External Hard Drive — $138.65 (List Price $179.99)

Amazon Fire HD 10 32GB Tablet (2023 Release, Black) — $69.99 (List Price $139.99)

Best Black Friday Disney toy deal

$17.99 at Amazon
$38.87 Save $20.88

Why we like it

Thirty years since Toy Story first hit movie theatres, Woody, Buzz, and the gang are still going strong — they’re perennial kids’ favorites and must-have IRL toys. And kids will be going crazy for them all over next year with the release of Toy Story 5. This classic talking 12-inch Woody doll — with more than 30 pull-string sounds and phrases (“There’s a snake in my boot!”) — is also one of the very best toy bargains available in the Black Friday sale thanks to a massive 54% off the list price. See below for more Toy Story characters at discounted prices.

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Best Black Friday toy deal for younger kids

$9.99 at Amazon
$14.99 Save $5

Why we like it

Few recent shows have caught the imagination of preschoolers and kindergarten age kids quite like the wholesome, big-hearted Bluey. And this electronic figure is an ideal gift for young Bluey fans. Hide the figure and Bluey giggles to help guide little ones towards her. Bluey also plays music in dance mode when the kids eventually find her, and she doubles up as a regular doll figure. She’s designed to encourage activity and movement — great after a Bluey binge-watch!