27 classic Black Friday deals we've been waiting for all year

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Ah, Black Friday. I've been covering this annual sales event professionally since 2019. Because it feels like the entire internet goes on sale during Black Friday, it can actually be hard to know where to start shopping. We've got plenty of guides to help you out, including our regularly updated guide to the best Black Friday deals of 2025.

As I write, this Black Friday is just hours away, but all the big retailers have already launched their Black Friday sales. Many of the best products of the year are getting their first real discounts, including the Sony XM6 headphones, Google Pixel Watch 4, Samsung Galaxy Watch 8, and Apple M5 MacBook Pro laptops. But what about those classic products that never go out of style? I'm talking about viral hits like Bissell's Little Green Machine or Yeti coolers.

In this story, I'll share all of my favorite classic Black Friday deals. Year after year, I've counted on these deals when making recommendations to friends and family. Whether you're shopping for Christmas gifts or treating yourself, you can find massive savings in this guide.

Kindles

Kindles usually go on sale but twice a year: Prime Day and Black Friday. And now that the holiday shopping season is finally here, you can pick up Kindles starting at just $79.99 at Amazon. However, my advice would be to spring for the Kindle Paperwhite, which we've named the best Kindle for most people.

Initially marked down to $67.99, Amazon went even lower, and you can now pick up a 4-pack of Apple AirTags for just $64.98. Whether you use these Bluetooth trackers to keep track of your personal belongings or your toddler, it's time to restock.

Crest 3D WhiteStrips

This is one of those classic Black Friday deals that always comes around like clockwork. FYI, they make a great stocking stuffer.

Coleman camping tents

As sure as the sun rises in the sky, Coleman will mark down its four-person tents to under $85 during an Amazon sale. This Black Friday is no exception.

LifeStraw emergency water filters

In keeping with the outdoor theme, LifeStraw always has big discounts across the board come Black Friday. Their deals start cheap — for less than $10, you can grab their original personal water filter. And for a little bit more, their updated Peak Series straw is on sale for $18. If you need stocking stuffer ideas, try these Black Friday classics.

Apple AirPods

For at least the last couple of years, Amazon has used Black Friday and Prime Day as an excuse to drop AirPods down to a new record-low price. And this year, they dropped even lower than we expected. Best Buy, Walmart, and Target all dropped prices on these wireless earbuds down to $79.99 down to just $69.

Bissell Little Green Machine

The upholstery cleaning powerhouse, otherwise known as the Bissell Little Green, can be found on sale year-round, but reliably, Black Friday Day brings it down to its lowest price point. If you're shopping early to make holiday hosting easier, this little cleaning machine could be a godsend.

Echo speakers

Amazon Echo speakers provide the cheapest entry fee for smart speaker life. Just like with Kindles, Amazon doesn't miss a chance to mark them down during the big sale — the cheapest one you can grab is the Echo Pop at just $24.99.

Yeti Coolers and Tumblers

Yeti doesn't do sales like other brands. So scoring actual discounts on the outdoor brand's coolers and drinkware isn't easy. However, there is one foolproof trick. During Black Friday, Yeti always discounts one color across its entire product line. For Black Friday 2025, it's firefly yellow.

Jackery Explorer power stations

We love power stations here at Mashable, as they're extremely useful companions for music festivals, camping trips, and tailgate parties. They also come in clutch during power blackouts. I've had a lot of good experiences with Jackery, and the brand's Explorer power stations are at record low prices over at Amazon, as they always are during Black Friday.

Lego sets

The best-selling Lego sets for Black Friday 2025? The seasonal Lego Star Wars Advent Calendar and the classic Lego Brick Box are both on a major discount. Of course, you can find tons more Lego sets on sale this time of year, as per always.

Pro tip: Don't sleep on Walmart's Lego deals!

Instant Pots

Instant Pots may not really have the cultural cachet of a few years ago, but they're still a mainstay on the Black Friday deals page. This Pro Crisp model is a hybrid, serving as both a pressure cooker and an air fryer.

UltimateEars speakers

These tiny speakers are the best Bluetooth speakers under $100, even at full price. And while they dropped to $66.49 for Prime Day 2025, you can now pick them up for the ridiculous price of $59.99. Not only are they fully waterproof (you can take them in the shower), but they sound louder and clearer than you'd expect for a speaker of their size.

Sony headphones

Sony's flagship noise-cancelling headphones always get a discount on Black Friday, and the XM4 model is Best Buy's doorbuster deal of the day for Friday, Nov. 21. You can pick up these famous headphones for just $159.99, more than half off the retail price. While they're not the newest headphones in Sony's lineup, they're far more affordable and almost as good as the brand's newest noise cancellers.

Amazon always offers a $99 deal on a Dewalt cordless drill during Black Friday, and this year that promotion is set to end on Thanksgiving night. In addition, the Home Depot has brought back its famous BOGO deal on cordless tools. Buy a qualifying item, and you could be eligible to receive a free tool from Ryobi, Milwaukee, or Dewalt.

Cheap Fire TVs

Somehow, in the tariff era, TV prices keep getting lower. Why should TVs prove to be so immune to tariffs? Hey, don't look a gift horse in the mouth. This year, you can even grab a 32-inch Amazon Fire TV for just $99.99. We're also seeing great deals on ginormous 75-inch TVs, like this huge 38% discount on a 75-inch Insignia QLED Smart Fire TV.

Samsung's The Frame

I've probably written this sentence a hundred times: Samsung's The Frame is the best TV in the world right now. While Samsung does have some premium OLEDs with better displays and sound, the balance of features and unique art gallery function makes The Frame truly unique. Often imitated, this art TV has an ultra-thin design and a unique anti-glare matte display you won't find anywhere else.

Nespresso machines

Nespresso machines are a step above your typical Keurig. Several steps up, actually. And it's rare to find these espresso makers on sale for under $100 — unless it's Black Friday. Pro tip: This is also a good time of year to stock up on coffee and pods.

Flagship robot vacuums

The Roborock Saros 10R is Mashable's pick for the best robot vacuum of 2025, and it's finally under $1,000. Okay, it's $999.99, but we're counting it. While we haven't seen this specific robot vacuum in past Black Fridays (because it's, you know, new), we always see the year's best robovacs go on sale.

Samsonite luggage sets

If you're a Black Friday veteran like I am, then you know Samsonite luggage sets always get big discounts at Amazon this time of year. In fact, I'm pretty sure these are the exact Samsonite bags I got for Christmas a few years ago. They've taken me everywhere from Palm Springs to Kyoto. They may not be the most stylish bags, but who cares if they get you where you're going?

Dyson Supersonic

I'm vain about my hair, and the Dyson Supersonic is the hair dryer I use every day to get the perfect coif. I've been using this legendary hair dryer for years, but its full $449 price tag (it's priced at $519 at Amazon) can really hurt. That's why you should only buy this ionic hair dryer during Black Friday, when it gets its annual discount. If you shop directly at Dyson, you'll pay just $299.

Free offers from Amazon

Amazon tries to tempt Black Friday shoppers with extended free trials on its most popular services, including Amazon Music Unlimited, Audible, and Kindle Unlimited. Just don't forget to make a calendar event to remind you to cancel the subscription before the free period expires!

Cheap cordless stick vacuums

If you've got a pet that won't stop shedding, then allow us to introduce you to the Shark Pet, one of our go-to cordless stick vacuums for pet hair. This stick vac is personally recommended by members of our team, and it's currently 50% off for Black Friday at Amazon.

MacBooks

There is literally no better time of year to buy a new Apple laptop than right now. The entire MacBook lineup has gotten a discount at retailers like Best Buy and Amazon, from the relatively ancient M1 MacBook Air to the newest M5 MacBook Pro. Our recommendation for most people? The M4 MacBook Air, currently $250 off at Amazon — its lowest-ever price. This laptop was just released earlier this year, so unless you need that M5 chip for running large AI models or editing videos professionally, go for the Air.

Cheap air fryers

Still heating up leftovers in the microwave? Stick those day-old fries in the air fryer and thank us later. We always see air fryers go on sale for well under $100 during Prime Day. It used to be those egg-shaped Dash air fryers, but more recently, it's been Ninja air fryers. We're