Amazon *really* wants to move its AirPods this holiday season.
By
Timothy Beck Werth
Tech Editor
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
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Good news, bargain hunters.
Over at Amazon, the AirPods 4 with ANC just hit their lowest-ever price — $99.99. And isn't there just something about $99 AirPods that just feels right?
$99.99
at Amazon
$179
Save $79.01
Veteran deal hunters will recall that we once got excited when the version without active noise cancellation went on sale at this price point, but for Black Friday 2025, Amazon is pulling out all the stops. These wireless earbuds have never hit this price point before, so this is definitely a notable deal.
Recommended deals for you
Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds — $219.99 (List Price $249.00)
Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release) — $279.00 (List Price $349.00)
Amazon Fire HD 10 32GB Tablet (2023 Release, Black) — $69.99 (List Price $139.99)
Sony WH-1000XM5 Wireless Noise Canceling Headphones — $248.00 (List Price $399.99)
Blink Outdoor 4 1080p Security Camera (5-Pack) — $159.99 (List Price $399.99)
Fire TV Stick 4K Streaming Device With Remote (2023 Model) — $24.99 (List Price $49.99)
Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones — $298.00 (List Price $429.00)
Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base — $249.99 (List Price $599.00)
Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band) — $349.99 (List Price $399.00)
WD Elements 14TB Desktop External USB 3.0 Hard Drive — $169.99 (List Price $279.99)
The Everything Store officially launched its Black Friday sale on Nov. 20, but this deal didn't drop until today. If you're worried about prices dropping, don't. We think this is the lowest price we'll see during the holiday shopping season for this product.
The new AirPods 4 line features improved fit and an all-around feature update. We reviewed them positively when they came out in 2024, and we're still fans. If you haven't updated your pods in awhile, you'll instantly notice improved sound, call quality, and ANC.
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If you're looking for an even bigger bargain, you can buy their ANC-less siblings for only $79.99, somehow. This is easily one of the top Amazon Black Friday deals so far, but keep checking back as we add more deals throughout the extended Black Friday-Cyber Week season. You can also check out my hand-picked guide to the best noise-cancelling headphone deals so far.
Timothy Beck Werth is the Tech Editor at Mashable, where he leads coverage and assignments for the Tech and Shopping verticals. Tim has over 15 years of experience as a journalist and editor, and he has particular experience covering and testing consumer technology, smart home gadgets, and men’s grooming and style products. Previously, he was the Managing Editor and then Site Director of SPY.com, a men's product review and lifestyle website. As a writer for GQ, he covered everything from bull-riding competitions to the best Legos for adults, and he’s also contributed to publications such as The Daily Beast, Gear Patrol, and The Awl.
Tim studied print journalism at the University of Southern California. He currently splits his time between Brooklyn, NY and Charleston, SC. He's currently working on his second novel, a science-fiction book.
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