MarkNtel Advisors, a leading market research and consulting firm, has announced the release of its latest study titled Ethiopia Mobile Value-Added Services (VAS) Market Research Report: Forecast (2025–2030). This report provides a detailed assessment of the Ethiopia Mobile Value-Added Services (VAS) Market, covering its evolving dynamics, emerging trends, key growth drivers, major challenges, and competitive landscape.

Designed to guide investors, stakeholders, and business leaders, the research aims to deliver valuable insights for strategic planning, risk assessment, and investment decision-making in the years ahead.

Market Timeline Overview

• Historical Years: 2020–23
• Base Year: 2024
• Forecast Years: 2025–30

This helps businesses identify emerging opportunities, assess market risks, and develop data-driven strategies for long-term success.

Download a FREE PDF Sample of the Report: https://www.marknteladvisors.com/query/request-sample/ethiopia-mobile-vas-market.html (Discover the market potential, platform-specific insights, and key industry trends.)

Ethiopia Mobile Value-Added Services (VAS) Market Outlook

According to the report, Ethiopia Mobile Value-Added Services (VAS) Market size was valued at around USD 2.28 billion in 2024 and is projected to reach USD 8.19 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 23.75% during the forecast period, i.e., 2025-30.

The report also examines consumer preferences, regulatory impacts, and investment trends that will shape the market’s trajectory over the next decade.

In case you missed it, we're currently updating our reports. Click below to access a free PDF sample of the latest research, featuring forecasts from 2026 to 2032. The report includes market size, industry trends, and competitive analysis. Our team will promptly deliver the most recent version to you.

Ethiopia Mobile Value-Added Services (VAS) Market Drivers:

Digital Infrastructure Expansion to Fuel the Mobile VAS Market Growth – The growing efforts to expand digital infrastructure in Ethiopia, including the rollout of 3G and 4G networks, play a pivotal role in shaping the Mobile Value-Added Services (VAS) market. This occurs in different verticals, such as education, healthcare, and agriculture, where mobile application improves access to vital services and information. In which, VAS providers partner with local organizations and entrepreneurs to create tailored applications to address specific needs within these sectors. Moreover, as Ethiopia's digital infrastructure continues to expand and improve, the market for mobile VAS is expected to witness sustained growth.

View Full Report (All Data, In One Place): https://www.marknteladvisors.com/research-library/ethiopia-mobile-vas-market.html (Explore in-depth analyses, technological trends, and investment patterns.)

Ethiopia Mobile Value-Added Services (VAS) Market Trends:

Enhancing E-commerce & M-commerce in Ethiopia – In Ethiopia, a noteworthy market trend within the value-added service (VAS) sector revolves around the integration of VAS into the e-commerce & mobile commerce (M-commerce) landscape. With the rising adoption of digital shopping platforms and the increasing usage of smartphones, personalized VAS is becoming a new trend in enhancing the overall shopping experience for consumers. This includes features like personalized product recommendations, one-click shopping options, and secure payment solutions. These services streamline the purchasing process and offer a more tailored and engaging shopping experience, fostering customer loyalty.

Ethiopia Mobile Value-Added Services (VAS) Market Segmentation

The study categorizes the Ethiopia Mobile Value-Added Services (VAS) Market into various segments and sub-segments, each analyzed for its size, growth potential, and contribution to the overall industry.

By Services

• Short Messaging Services (SMS) - Market Size & Forecast 2020-2030, USD Billion
• Multimedia Messaging Services (MMS) - Market Size & Forecast 2020-2030, USD Billion
• Location-based Services- Market Size & Forecast 2020-2030, USD Billion
• Mobile Email & IM- Market Size & Forecast 2020-2030, USD Billion
• Mobile Money- Market Size & Forecast 2020-2030, USD Billion
• Mobile Advertising- Market Size & Forecast 2020-2030, USD Billion
• Mobile Infotainment- Market Size & Forecast 2020-2030, USD Billion
• Others- Market Size & Forecast 2020-2030, USD Billion

By Store

• Google Play- Market Size & Forecast 2020-2030, USD Billion
• App Store- Market Size & Forecast 2020-2030, USD Billion
• Others- Market Size & Forecast 2020-2030, USD Billion

By Type

• Free- Market Size & Forecast 2020-2030, USD Billion
• Paid - Market Size & Forecast 2020-2030, USD Billion

By End Users

• BFSI- Market Size & Forecast 2020-2030, USD Billion
• Education- Market Size & Forecast 2020-2030, USD Billion
• Sports- Market Size & Forecast 2020-2030, USD Billion
• Retail- Market Size & Forecast 2020-2030, USD Billion
• Government- Market Size & Forecast 2020-2030, USD Billion
• IT & Telecom- Market Size & Forecast 2020-2030, USD Billion
• Healthcare- Market Size & Forecast 2020-2030, USD Billion
• Others- Market Size & Forecast 2020-2030, USD Billion

Geographical Analysis

The report presents detailed insights into the market’s geographical expansion, highlighting key trends and opportunities across the following geographies:

By Region

• East
• West
• North
• South

Talk to Our Industry Analyst: https://www.marknteladvisors.com/query/talk-to-our-consultant/ethiopia-mobile-vas-market.html Get personalized insights into company strategies and regional market dynamics.)

Leading Companies in Ethiopia Mobile Value-Added Services (VAS) Market Worldwide: Players, Analysis & Future Outlook

• Ethio Telecom
• Amha Wehibe
• NextStep Technology
• Fidel Technologies
• Safaricom

Key Highlights of the Report

• Comprehensive Market Overview: In-depth analysis of market size, share, and forecasts from 2025 to 2030.
• Growth Drivers & Challenges: Clear insights into factors feeling or restraining market expansion.
• Investment & Regulatory Insights: Evaluation of key policies, funding trends, and collaborations influencing industry performance.
• Competitive Landscape: Detailed profiles of leading companies, including product portfolios, business strategies, financials, and recent developments such as mergers & acquisitions.

Analytical Tools: Application of SWOT Analysis, PESTEL Analysis, and Porter’s Five Forces Model to assess competition and external influences

Browse through our flexible pricing plans and choose the package that best fits your business needs whether you require a single-user license, corporate access, or customized insights. Once you select the plan that suits your requirements, you can purchase and instantly access the full report online –  https://www.marknteladvisors.com/pricing/ethiopia-mobile-vas-market.html

Frequently Asked Questions (FAQ)

1. What is the projected growth rate of the Ethiopia Mobile Value-Added Services (VAS) Market?
   2. What are the major factors driving this market’s growth?
   3. Which regions are expected to lead the Ethiopia Mobile Value-Added Services (VAS) Market?
   4. Who are the prominent players in the Ethiopia Mobile Value-Added Services (VAS) Market?
   5. How is the competition structured in this market?
   6. How can I access the full report?

About Us

MarkNtel Advisors is a global research and consulting leader providing actionable intelligence across the ICT & electronics industry, spanning electronic equipment & services, software, and digital infrastructure. We analyze the impact of technologies like AI, IoT, and cloud computing on global business ecosystems. Through Consulting Services, we help technology providers and investors interpret emerging market data, refine digital strategies, and adapt to continuous innovation cycles in the connected economy

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