Pumpkin bars just got a Nutella upgrade.

Published on October 26, 2025

Credit:

Carson Downing | Food Styling: Annie Probst

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Nutella-Pumpkin Spice Bars bring together two of fall’s most irresistible flavors in one easy-to-make treat. The soft, moist pumpkin base is lightly spiced with cinnamon, ginger, and nutmeg, creating that quintessential autumn warmth in every bite. But it’s the rich, chocolate-hazelnut swirl that takes these bars over the top, adding creamy sweetness and a slightly decadent twist to a classic seasonal dessert. When baked, the Nutella sinks slightly into the batter, creating pockets of gooey chocolate in every square.

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Ingredients

  • 1 1/3 cups all-purpose flour

  • 1 tsp. ground cinnamon

  • 1/2 tsp. baking powder

  • 1/2 tsp. baking soda

  • 1/2 tsp. ground ginger

  • 1/2 tsp. ground nutmeg

  • 1 cup canned pumpkin

  • 1/2 cup vegetable oil

  • 1/2 cup packed dark brown sugar

  • 1/2 cup granulated sugar

  • 2 eggs

  • 1 tsp. vanilla

  • 1/2 cup chocolate-hazelnut spread, such as Nutella

Directions

  1. Preheat the oven to 350°F. Grease a 13x9-inch baking pan and line it with parchment paper, leaving an overhang on the edges to make removing the bars easier.

  2. In a large bowl, whisk together the flour, cinnamon, baking powder, baking soda, ginger, nutmeg, and 1 tsp. kosher salt. In a separate bowl, whisk together the pumpkin, vegetable oil, brown sugar, granulated sugar, eggs, and vanilla until smooth. Stir the flour mixture into the pumpkin mixture until fully combined and no lumps remain. Pour the batter into the prepared pan and smooth the top.

  3. In a small microwave-safe bowl, warm the chocolate-hazelnut spread for 30 seconds or until pourable. Spoon the warm Nutella over the batter, then use a knife or skewer to swirl it through, creating a marbled effect.

  4. Bake the bars until a toothpick inserted in the center comes out clean, about 15 to 20 minutes. Allow the bars to cool completely in the pan on a wire rack, about 1 hour. Use the parchment paper overhang to lift the bars from the pan, then cut into 16 bars.

How to Store Pumpkin Nutella Bars

Store between sheets of waxed paper or parchment paper in an airtight container at room temperature up to 5 days.

Credits

Recipe developed by Danielle Centoni.

Nutrition Facts (per serving)

247 Calories
12g Fat
31g Carbs
3g Protein
Nutrition Facts
Servings Per Recipe 16
Calories 247.4
% Daily Value *
Total Fat 12.4g 16%
Saturated Fat 5.9g 29%
Cholesterol 23.2mg 8%
Sodium 72.8mg 3%
Total Carbohydrate 31.4g 11%
Dietary Fiber 1.7g 6%
Total Sugars 21.1g
Protein 2.9g 6%
Vitamin D 0.1mcg 1%
Vitamin C 0.7mg 1%
Calcium 41.6mg 3%
Iron 1.6mg 9%
Potassium 127mg 3%
Fatty acids, total trans 0g
Vitamin D 5.1IU
Alanine 0.1g
Arginine 0.1g
Ash 0.6g
Aspartic acid 0.1g
Caffeine 1.1mg
Carotene, alpha 734.2mcg
Choline, total 24mg
Copper, Cu 0.1mg
Cystine 0g
Energy 1034.9kJ
Fluoride, F 0.1mcg
Folate, total 26.2mcg
Glutamic acid 0.5g
Glycine 0.1g
Histidine 0g
Isoleucine 0.1g
Leucine 0.2g
Lysine 0.1g
Methionine 0g
Magnesium, Mg 17.8mg
Manganese, Mn 0.3mg
Niacin 0.8mg
Phosphorus, P 57.3mg
Pantothenic acid 0.3mg
Phenylalanine 0.1g
Phytosterols 17.2mg
Proline 0.2g
Retinol 10mcg
Selenium, Se 6.2mcg
Serine 0.1g
Theobromine 37.2mg
Threonine 0.1g
Vitamin E (alpha-tocopherol) 1.6mg
Tryptophan 0g
Tyrosine 0.1g
Valine 0.1g
Vitamin A, IU 2417.9IU
Vitamin A, RAE 129.3mcg
Vitamin B-12 0.1mcg
Vitamin B-6 0mg
Vitamin K (phylloquinone) 15.4mcg
Water 20.2g
Zinc, Zn 0.4mg

*The % Daily Value (DV) tells you how much a nutrient in a food serving contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.