55 deals from Best Buys Techtober Sale that match or beat Amazons Prime Day prices

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Posted 2025-10-08 08:00:18
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Best Buy's weeklong Techtober Sale is competing with October Prime Day

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Amazon can never run a sale all by itself. As the retail giant hosts its annual Prime Big Deal Days event from Oct. 7 to 8, Best Buy is having a competing "Techtober Sale" that's live through Oct. 12.

A Best Buy representative tells me via email that the weeklong event includes "some of the hottest deals this fall on tech like laptops, TVs, headphones, video games, electric bikes and more." New markdowns get added to the sale every day, and all featured deals are available online, in the Best Buy mobile app, and in stores.

Best Buy's best anti-Prime Day deals at a glance:

an apple airtag

the Asus Zenbook A14

the TCL 75-inch QM5K 4K QD-Mini LED TV

Best streaming device deal

the Roku Streaming Stick 4K

the iRobot Roomba Combo 10 Max + AutoWash Dock

Amazon has been hosting a two-day fall savings event for members of its Prime program every year since 2022 — and every year since 2022, Best Buy has held its own concurrent sale. (Previously, it came in the form of a 48-Hour Flash Sale.) Best Buy also times a savings event to run alongside Amazon's big flagship Prime Day sale in July, so this sort of counter-programming is par for the course.

Best Buy isn't the only retailer giving Amazon a run for its money this month. Walmart is having a "Walmart Deals" event from Oct. 7 to 12, and Target is hosting one of its Circle Week sales from Oct. 5 to 11. Notably, Amazon's Prime Big Deal Days is the only event that locks its deals behind a paid membership.

I've spent several hours combing through the Techtober Sale to find the deals worth buying from Best Buy instead of Amazon this week. So far, I've identified over five dozen products that are either price-matched or cheaper at Best Buy, or only available on sale there. That's either because Amazon doesn't carry the item (see: my beloved Asus Zenbook A14, now just $580) or because it sold out on Amazon (see: the iRobot Roomba Combo 10 Max + AutoWash Dock, now just $600).

I've listed my Techtober Sale findings below, and I'm planning on refreshing them as new deals pop up throughout the week; check back soon. As of Oct. 7, Amazon is now undercutting its rival on most AirPods, Apple Watches, Microsoft Surface devices (save for a keyboard bundle), and a couple of Hisense and Samsung TVs. However, Best Buy has lowered the prices of a couple iPads to match their Prime Day deals, and I still like its selection of Windows laptop deals better overall.

Best Apple deal

Why I like it

Apple's coin-shaped Bluetooth tracker seamlessly connects with iOS devices and lasts up to a year on a single charge. Amazon put individual AirTags on sale for the record-low price of $19.99 mid-Monday morning, before Prime Big Deal Days began, but only because Best Buy offered that deal first at the onset of its Techtober Sale. (Trendsetter!) I'll also note that a four-pack of AirTags is marked down to $64.99 at both retailers, making them $16.25 apiece if you'd rather buy some in bulk.

Read Mashable's full review of the Apple AirTag.

Apple Watch deals

iPad deals

MacBook deals

Best Windows laptop deal

Note: Paid My Best Buy members (Plus and Total) get a $50 bonus reward when they spend at least $499 on select Windows laptops.

Mashable Deals

Why I like it

The ultrathin and feathery light Asus Zenbook A14 is my favorite ultraportable. It's the fastest sub-$1,000 Windows laptop I've tried, and its svelte 2.4-pound frame (0.3 pounds lighter than a 13-inch M4 MacBook Air!) houses a good mix of ports and a vibrant OLED display. Plus, it lasts almost 22 hours per charge. Best Buy's massive Techtober discount turns it into a great option for budget buyers: The Zabriskie beige base model with a Snapdragon X Plus chip, 16GB of RAM, and 512GB of storage is only $579.99, or 42% off. It's never been cheaper.

More Windows laptop deals

2-in-1 laptop deals

Gaming laptop deals

Chromebook deals

Best TV deal

Why I like it

At 50% off, Best Buy's discount on this oversized mini-LED TV with a variable 144Hz refresh rate is the kind of deal I wouldn't expect to see until Black Friday really gets underway. Mini-LED TVs are great if you care about stark contrast but don’t have an OLED-level budget. The variety of dimming zones you get from a mini-LED TV make it better at showing deep blacks and sharp, dark details than your average QLED display. This particular TCL model comes with built-in Google Assistant and Amazon Alexa, and it's not sold on Amazon (though a newer model is $749.99 there, down from $999.99).

43-inch TV deals

50- to 58-inch TV deals

65-inch TV deals

Deals on 75-inch TVs and bigger

Streaming device deals

Best vacuum deal

Why I like it

The Roomba Combo 10 Max is the fanciest mopping robovac in iRobot's lineup, and the one my colleague Leah Stodart recommends for pet owners. Its small obstacle avoidance technology works like a charm, it recleans stubborn stains, and it can wash and dry its own mopping pad. It's expensive at full price, which is why Stodart says to "absolutely wait until it goes on sale for $999." Thanks to Best Buy, it's far cheaper right now — only $599.99 (usually $1,399.99), or a whopping 57% off. Meanwhile, it's out of stock on Amazon.

More robot vacuum deals

Stick vacuum deals

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