Prime Day Kindle deals 2025: Amazon Kindles start at $84.99

This morning, I got a pleasant surprise: The best October Prime Day Kindle deals are even better than I expected.

Amazon loves to keep us on our toes. I've been covering Prime Day and testing Kindles for years, and one thing I've come to expect is great deals on Amazon's own devices during the sale event — except Kindles. During July Prime Day neither the Paperwhite or Paperwhite Signature Edition got a price cut.

Amazon's e-readers are extremely popular, and because of that, the retailer tends to be choosy about its sales on Kindles. Coming into Prime Big Deal Days, I didn't know what to expect out of Amazon's Kindle deals, but it's safe to say I woke up thrilled at these discounts.

Every Kindle e-reader is discounted during October Prime Day and not only that — multiple devices have hit their lowest price ever.

Here are all of the best Kindle deals to shop during Prime Big Deal Days.

Note: Deals marked with a 🔥 denote an all-time low price.

Best Kindle deal

Why I like it

Historically, the Kindle Paperwhite Signature Edition hasn't been my top pick, due to its $200 price tag, which even its bonus features couldn't justify. October Prime Day swept in and dropped the price of the Signature Edition down to $149.99. That saves you $50 off of its $199.99 price tag for 25% off. And did I mention that's its lowest price ever?

Not only does this bring the Signature Edition to its lowest price ever, but it also makes it $10 cheaper than the standard Paperwhite — although we should note that also just hit its lowest price ever.

The biggest perk to the Signature Edition is its ad-free lock screen. Usually, I don't think it's worth the extra money, but with this record discount, I think it's an incredible value. For $149.99, you'll enjoy auto-adjusting brightness, 12 weeks of battery, wireless charging, and 32GB of storage.

If you're going to buy a Kindle during October Prime Day, let it be the Signature Edition. However, if you have your heart set on another model, plenty are also at their lowest prices.

Best Colorsoft deal

Why I like it

In the past few weeks, it's never been more apparent how Amazon is investing in their color e-readers. On Sept. 30, the brand launched their redesigned Kindle Scribe that now comes with color.

Similar to Amazon's Paperwhite versus Paperwhite Signature Edition, the retailer has a Colorsoft and Colorsoft Signature Edition. Right now, the Colorsoft Signature Edition received its biggest price cut ever, bringing it down to $209.99. That knocks $70 off its $279.99 list price, for 25% off.

Similar to the Paperwhite Signature Edition, it comes with 32GB of storage, auto-adjusting brightness, an ad-free lockscreen, but it gets the exciting addition of color, too. The color accuracy on the Colorsoft Signature Edition is impressive. While the colors are more muted than they'd read in a physical book, they still remain accurate.

So if you're ready to dive into Amazon's color e-reader line-up, Prime Big Deal Days is the time to do so. Get the Kindle Colorsoft Signature Edition for $209.99 and save $70.

• Amazon Kindle — $84.99 $109.99 (save $25)

• Amazon Kindle Kids — $94.99 $129.99 (save $35) 🔥

• Amazon Kindle Paperwhite — $124.99 $159.99 (save $30) 🔥

• Amazon Kindle Colorsoft — $199.99 $249.99 (save $50) 🔥

• Amazon Kindle Colorsoft Kids — $209.99 $269.99 (save $60) 🔥

• Amazon Kindle Scribe (64GB) — $339.99 $449.99 (save $110) 🔥