Extravagant Halloween Lawn Decor Is Taking Over Neighborhoods—Here’s What to Expect This Spooky Season

Every year, Halloween enthusiasts outdo themselves, and this year is no exception. Once a holiday focused mostly on costumes and candy, it’s now just as much about jaw-dropping displays that turn front yards into haunted spectacles.

From towering skeletons to elaborate animatronics, Halloween decor has become a booming industry that shows no signs of slowing down. Here's what to expect on neighborhood front lawns this spooky season.

Sales Tell the Story

According to recent retail data, Halloween decor sales increased by an impressive 29.5% year-over-year in September 2024 compared to the same month in 2023. Overall decor sales are up 20.5% year-to-date, with animatronics driving a significant portion of the surge.

Sales of animatronic figures have skyrocketed 50.4% thanks to the consistent rise and production of these lawn spectacles. Meanwhile, giant inflatables remain a reliable favorite, climbing another 6.6% year-over-year. The numbers prove that decking out your house for Halloween has become a staple of the holiday season.

Home Depot’s Headliners

Big-box retailers are leaning into the trend. Home Depot, which has earned high status for its oversized Halloween offerings, continues to lead the market with animatronics that sell out quickly.

Its 12-foot skeleton, launched a few years ago, became a viral sensation, and shoppers eagerly await the newest designs. This year’s lineup includes towering pumpkin monsters and eerie graveyard creatures, reflecting growing desires for over-the-top decor.

And smaller details aren’t being overlooked either; sales of themed candy bowls are up 5% year-over-year, showing that shoppers are just as excited to upgrade the little touches that make trick-or-treating fun.

Social Media’s Influence

Platforms like TikTok and YouTube have amplified the movement, with yard tours and DIY tutorials racking up millions of views. Instagram feeds are filled with neighborhoods transformed into immersive haunted experiences, inspiring others to start decorating earlier and go bigger. What was once a one-night display has evolved into a month-long event, with homeowners eager to impress both trick-or-treaters and their followers.

What’s Next for Halloween Decor?

It’s clear that this Halloween is shaping up to be bigger, brighter, and bolder, with oversized inflatables and animatronics, especially those featuring light-up elements, leading the charge. Homeowners are turning their yards into full-scale productions that rival professional haunted houses, with neighborhoods becoming destinations for Halloween fans everywhere.

So, what's next for decor in the years to come? We're predicting a steady rise in oversized lawn decor, some of which could be homemade, as people lean into their crafty sides. Decorators are becoming more and more creative in how they incorporate Halloween decor into their homes' exteriors, and there's sure to be more where that came from.