Amazon Prime Day October: The best Apple deals

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Apple fans should circle Oct. 7 and 8 on their calendars: That's when Amazon is having its fourth annual Prime Big Deal Days sale. This "October Prime Day" event (an informal Black Friday kickoff) typically prompts record-low prices on AirPods, Apple Watches, iPads, and MacBooks, marking one of the absolute best times of year to upgrade any older Apple gadgets that just aren't cutting it.

This year, Prime Big Deal Days comes hot on the heels of Apple's "Awe Dropping" launch of new iPhones, Apple Watches, and AirPods. I doubt the new iPhone 17 series or iPhone Air will go on sale through the event, but I'm pretty confident we'll see some initial discounts on the new Apple Watch Series 11, SE 3, and Ultra 3, as well as the updated AirPods Pro 3.

As the sale kicks off, the Series 11 is already $10 off (normally $399, now $389). An even better Prime Day Apple Watch deal stars its predecessor, the Series 10, which is a whopping $170 off if you opt for cellular connectivity. That blows past its previous all-time low price.

We're also seeing some MacBook and iPad deals that match July's Prime Day prices — including the M4 MacBook Air for $799 and the M3 iPad Air for $449. We've never seen those prices drop any lower, but we'll never say never. Regardless, if you want to grab them before the shopping event begins, you're guaranteed a great price.

In the market for new AirPods? We think you should ultimately hold off until the shopping event starts. Although there's no guarantee they'll get any cheaper, we did see better prices back in July.

Below, I've rounded up over two dozen of the best October Prime Day Apple deals. I'll continue to monitor prices and flag record lows (marked with a 🔥) in the lead-up to the sale, so check back often.

Best AirPods deal

Why we like them

The second-generation AirPods Pro offer top-tier sound quality, excellent noise cancellation, and a battery life of about seven hours per charge. They're our current favorite earbuds for Apple users, though that may soon change once we finish testing the newer AirPods Pro 3, which have a different design and five swappable ear tips (up from three), even better active noise cancellation, Live Translation, and extra health features. They're a pretty significant upgrade on paper, but if price is your biggest concern, the AirPods Pro 2 are $79 cheaper. While this isn't the cheapest they've ever been, it's still a hefty discount compared to the usual $199 sale price.

Read Mashable's full review of the Apple AirPods Pro 2 (USB-C).

More AirPods deals

• Apple AirPods 4 — $89.99 $129 (save $39.01)

• Apple AirPods 4 with ANC — $119 $179 (save $60)

• Apple AirPods Max (USB-C) — $429.99 $549 (save $119.01)

Best Apple Watch deal

Why we like it

While the Apple Watch Series 10 is virtually identical to its successor in terms of features and design, its battery life is worse. That's not ideal if you plan to regularly use tracking tools like Sleep Score, which get less accurate in Low Power Mode, but it's an easy sacrifice at a price like this. The rose gold Series 10 with cellular connectivity and a light blush sport band is now just $329 — a 34% savings and a new all-time low. Before this month, it never dipped below $370.

This deal is so good, I almost think it might be a fluke on Amazon's part (either that or an inventory-clearing clearance discount). The non-cellular version is on sale for the exact same price there.

Read Mashable's full review of the Apple Watch Series 10.

More Apple Watch deals

• Apple Watch SE, 2nd Gen (GPS, 40mm) — $179 $249 (save $70)

• Apple Watch SE, 2nd Gen (GPS, 44mm) — $199 $279 (save $80)

• Apple Watch Series 10 (GPS, 42mm) — $279 $399 (save $120)

Best iPad deal

Why we like it

Besides a processing upgrade from the M2 to the M3 chip, the 2025 iPad Air features a better battery life (over 14 hours), more advanced Magic Keyboard (optional add-on), and pass-through charging. It's not a huge upgrade by any means, but that's not a bad thing. We think it's the best iPad choice for most people, especially now that it's down to just $449 at Amazon. That's its best price on record.

Read Mashable's full review of the M3 iPad Air.

More iPad deals

• Apple iPad, 11-inch (A16, WiFi, 128GB) — $299 $349 (save $50)

• Apple iPad mini (A17 Pro, WiFi, 128GB) — $399 $499 (save $100)

• Apple iPad, 11-inch (A16, WiFi + cellular, 128GB) — $449 $499 (save $50)

• Apple iPad Air, 11-inch (M3, WiFi, 128GB) — $449 $599 (save $150) 🔥

• Apple iPad Air, 13-inch (M3, WiFi, 128GB) — $649 $799 (save $50) 🔥

• Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $899 $999 (save $100

• Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,099.99 $1,299 (save $199.01)

Best MacBook deal

Why we like it

The M4 MacBook Air is an absolute powerhouse, outperforming 89% of the laptops in our current testing database (many of which cost significantly more). Not only is it our favorite MacBook for most people, but it also earned a top spot on our list of the best laptops overall for 2025. We think it's an impressive value even at full price, but we certainly aren't going to argue with $200 savings. If you don't need the heavier specs of the MacBook Pro, you can keep a whole lot more cash in your pocket by opting for the Air instead. Going into Prime Big Deal Days, the base model with 16GB of RAM and 256GB of storage is already sitting at its best price on record — just $799.

Read Mashable's full review of the 15-inch Apple MacBook Air (M4).

More MacBook deals

• Apple MacBook Air, 13-inch (M4, 16GB RAM, 512GB SSD) — $999 $1,199 (save $200)

• Apple MacBook Air, 15-inch (M4, 16GB RAM, 256GB SSD) — $999 $1,199 (save $200)

• Apple MacBook Pro, 14-inch (M4, 16GB RAM, 512GB SSD) — $1,399 $1,599 (save $200)

• Apple MacBook Pro, 16-inch (M4 Pro, 24GB RAM, 512GB SSD) — $2,249 $2,499 (save $250)

• Apple MacBook Pro, 14-inch (M4 Max, 36GB RAM, 1TB SSD) — $2,869 $3,199 (save $330)

• Apple MacBook Pro, 16-inch (M4 Max, 36GB RAM, 1TB SSD) — $3,099 $3,499 (save $400)

Apple accessory deals

• Apple 30W USB-C Power Adapter — $25 $39 (save $14)

• Apple Pencil (USB-C) — $69.99 $79 (save $9.01)

• Apple AirTags (4-pack) — $64.99 $99 (save $34.01)

• Apple Pencil Pro — $99 $129 (save $30)

• Apple Magic Keyboard — $199.99 $249 (save $49.01)