October Prime Day 2025 live updates: Early deals start at $24

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Prime Big Deal Days, aka October Prime Day, is becoming a tradition in the shopping world. Amazon's annual fall sale is now the unofficial start of the holiday shopping season, and a warm-up act for Black Friday 2025. With tariffs, a challenging economy, and the changing of the seasons, we know a lot of people are eager to shop and save, emphasis on save.

This year, Prime Big Deal Days takes place on Tuesday, Oct. 7 and Wednesday, Oct. 8, starting at 3 a.m. ET (12 a.m. PT) on the 7th, and the Mashable shopping team will be curating the best October Prime Day deals live. So, before, during, and after the event, you can check this live blog for the latest announcements, lightning deals, and stock alerts. We'll be working around the clock to identify the top opportunities to save on popular products from Apple, Sony, Dyson, iRobot, DJI, Microsoft, Ninja, Samsung, and more. And you know Amazon will be discounting plenty of Echo speakers, Fire TVs, and, if we're lucky, the best Kindles.

So, if you want to be the first to know about the latest deals — at Amazon and beyond — then you know what to do. Get your scrolling finger ready, because October Prime Day is about to start.

The top early October Prime Day deals

The top anti-Prime Day competitor sales

Whenever Amazon hosts a big sale, the other big-box stores host sales of their own. Some of these sales events have already started. During October Prime Day, we'll be checking prices at Amazon against other retailers, so if there's a better price at Walmart or Best Buy, we'll be sure to let you know.

The Walmart Deals event takes place from Oct. 7 to 12
Best Buy is hosting its Techtober Sale from Oct. 6 to 12
The Home Depot is hosting an unnamed sale from Oct. 6 to 8
Target Circle Week runs from Oct. 5 to 12

How to sign up for Amazon Prime for free

You need to be a Prime member to take advantage of the best deals during Prime Big Deal Days. Fortunately, Amazon offers a no-cost 30-day trial for new members. When the trial is over, you'll be charged $14.99 per month. Members get access to the top Amazon deals, plus free 2-day shipping and returns, access to Prime Video, and plenty more perks. People 24 and under can also sign up for even less with Prime for Young Adults, which is just $7.49 per month after a lengthy 6-month trial.