Bose's new QuietComfort Ultra earbuds quietly got their first price drop

UPDATE: Sep. 30, 2025, 3:45 p.m. EDT Since the initial writing of this story, the Bose QuietComfort Ultra earbuds (2nd Gen) have gone up in price to $279.99. This is still a savings of $20. Our original story follows.

Save $41.64: As of Sept. 30, the Bose QuietComfort Ultra earbuds (2nd gen) are on sale for $257.36 at Amazon, marking their first-ever price cut just weeks after their release. Usually $299, this deal saves you 14% off the total price.

The only thing better than a new product release is a new product release on sale.

That's exactly the case with the second-generation Bose QuietComfort Ultra earbuds, which just became available on Sept. 10, and are now on sale for $257.36 at Amazon, slashing $41.64 off their $299 price point. Admittedly, it's not the biggest price cut ever, but it is notable that these earbuds are getting any discount at all so shortly after their release. At the time of writing, the deal is only available on the black colorway.

I spent a couple of weeks testing out the earbuds, and was impressed by how well their noise cancellation performs — it's easily on par with over-ear models. As someone who doesn't love the sensation of wearing earbuds for longer periods of time, I found these comfortable enough to wear for hours at a time without any irritation. The sound quality is also well-rounded and full, and I appreciated the mic enhancements that made my voice much clearer on calls over the previous gen.

Honestly, the biggest flaws on these earbuds was that they aren't that different from the previous generation — there are some minor improvements in ANC and sound, with other upgrades in the form of wireless charging and an ear wax guard on the ear tips, but nothing that would make them a must-upgrade for first-gen users, even on sale.

However, if you don't already own premium ANC earbuds and have been looking for some of the best money can get, this discount makes them especially intriguing to check out. If you're willing to wait (and possibly miss out on savings — we don't know how long these deals will last) Amazon has teased that Bose products will be going on sale next week for October Prime Day.