Meta Vibes AI videos: One day in the 'infinite slop machine'

In one sense, Meta AI's Vibes — an endless scroll of AI-generated videos, submitted by creators and launched on the Meta AI app and website Friday — is the purest expression of what Meta CEO Mark Zuckerberg wanted to build when he was designing Facebook in the first place.

Still tinkering in his Harvard dorm room, Zuckerberg explained to a potential partner why he wanted to design his social network not for job hunting, but for endless, mindless scrolling. "I kind of want to be the new MTV," he said (according to a 2010 report on Facebook's murky origin story).

One of my first thoughts, when I decided to spend the better part of a day locked in Vibes' endless scroll, was this: so many Vibes look like a 10-second clip from a music video. (As with Instagram Reels, you can choose from a selection of music to accompany your Vibe.) Some are the cheesy '80s kind of music video, others wacky '90s-style Spike Jonze or Michel Gondry joints. The AI-generated pet videos — of which there are many, often with cats snuggled up in cozy settings or dogs running through fields — look like clips from some dystopian alternate universe where MTV and the Hallmark Channel merged.

This isn't an insult, by the way; I've loved watching music videos since childhood, and they're still my favorite way to get hyped up while working out on my rowing machine. But the best ones, often made by hungry directors heading for Hollywood, do what the best movies do: They tell a compelling story. You can have all the cool disassociated images in the world, and your brain will get bored quickly if there's no story connecting them.

And that's the trouble with Vibes: all of these shorts are great eye candy, none of them tell a story. Scrolling for a day, it was easy to see why social media users were settling on the same description of Meta's new service: an "infinite slop machine."

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Is Vibes the future of AI video?

To be fair, there's plenty of interesting AI art out there, stuff that does tell a story and does stick with you. Recently we've highlighted cool stuff like this clever food-based body horror that went viral on Reddit. The question of how much AI infringes on the copyright of other artists is still a hot button topic; one major case is working its way through the system after a judge refused to throw it out.

But as things stand, AI-generated video is the horse that has bolted from the barn. YouTube now lets you add AI video to your shorts; many other services like Imagine and Midjourney are competing to provide you with clips. We're in the AI-generated-video-for-everyone era, like it or not (which is why it's always a good idea to brush up on telltale signs of fakery).

But if Vibes itself is the future of AI video art, I think artists can rest easy. Most artists understand the importance of display and context; a work of art often needs plenty of negative space around it. Vibes jams canvases together like it's a 19th-century gallery with a premium on wall space. (That kind of gallery went out of style for a reason).

The endless series of shorts washed over me after a while, rarely clinging to the inside of my head. There were a few exceptions to this rule, most notably a video of what appeared to be Tom Hanks and Donald Trump running through a cornfield (the same kind that I'd already seen a dozen dogs romp happily through). Hanks looked terrified. Trump, behind him, had long hair flowing in the breeze; it wasn't clear if Trump thought he was chasing or racing. Either way, thanks for the nightmare fuel, Vibes!

Again, to be fair, Vibes also shows how far AI video has come in a few short years. There were few instances, at least in this curated creator feed, of hands with too many fingers, torsos with too many limbs, and other features we associate with AI slop. There was often something in a video that looked a little wrong if you looked too closely — for example, why are those people vacationing at the beach looking out to sea, rather than at the dinosaurs charging past them a few feet away on the boardwalk?

But in general, the problem here is not the Uncanny Valley. The problem here is empty calories.

Younger kids may enjoy the weird eye candy aspect for hours on end (Vibes could well be the new Baby Einstein). But the more mature a brain gets, the less it thrives on mere novelty. Brains are storytelling machines, which is why Facebook's infinite scroll was once so compelling. We shared stories, and created our own community stories by arguing with each other about them. Vibes is the video version of the AI slop that has already arguably made Zuckerberg's social network less compelling than ever.

So yes, in one sense, Zuckerberg couldn't be closer to his MTV dream. And in another, the storytelling sense that keeps us coming back to find out what happened next, Meta's infinite slop machine couldn't be any further away.

This column reflects the opinions of the writer.