Why This Overlooked Trader Joe's Product Is Worth Your Attention

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When you think of Trader Joe's, which products come to mind? Is it a frozen food favorite, like cauliflower gnocchi, or a TikTok viral wine? Whether you're a mega fan of the grocer's sweet treats, like the mini peanut butter cups, or one of the many cult-favorite seasonal items, the store has built its cult status on quirky products that grab attention online. While everyone rushes to snag new releases or longtime favorites, one category quietly remains overlooked: Crackers.

"Crackers?!" Yes — we're aware this isn't the most exciting category at Trader Joe's, and rarely does this boxed food generate the same excitement as a new ice cream flavor or pumpkin-spiced treat. But hear us out — these are one of the most practical and versatile things you can buy at Trader Joe's. They are the foundation of charcuterie boards, and are a necessary vessel to carry favorite dips into your mouth. They're easy to throw into packed lunches, and serve as a blank slate to slather on toppings or your favorite fancy cheeses.

The average box or sleeve of crackers is bland and basic — which is fine in some situations — but one thing Trader Joe's has going is its diverse cracker selection. They take something simple and elevate it with inventive flavor profiles, unique textures, a variety of sizes, and even seasonal ingredients — all at a fair price. Many of the store brand crackers imitate more gourmet brands and reflect global influences, yet the prices, which typically range from $1.49-$3.49, are also much lower than what you'd pay at a specialty shop for similar products.

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Stroll through the aisle, and you'll see that there's a Trader Joe's cracker option for every occasion. For options with a more basic flavor that will be paired alongside cheeses and flavorful dips, there are the Wheat Crisp Crackers ($2.49), Organic Naan Crackers ($3.49), and Pita Bite Crackers ($2.99). To snack on something straight out of the box, the Everything But The Bagel Crackers ($2.99) are a fan favorite, and the Pizza Seasoned Crackers ( have plenty of flavor on their own. Another cracker that went viral was the Rosemary Sfogliette Crackers ($1.69), which are perfect to nibble on solo, pair with a light, white cheese, or add on top of soup.

Although cheese is the star of a snack board, the crackers you use don't need to be plain. The store's crisps (a bit more pricey, ranging from $3.99-$4.12), which come in flavors like strawberry jalapeño, pumpkin cranberry, and seasonal stollen, could be a refreshing alternative to cheese and charcuterie boards. For those who prefer sweet-savory combinations, the Fig & Olive Crisps deliver a gourmet flavor that tastes like it came from an artisan bakery.

There's also a cracker for a variety of dietary needs — many of the crackers are naturally vegan, and some are gluten-free. Shoppers who need gluten-free options can reach for the Norwegian Crispbread ($4.29), packed with seeds and whole grains, or the bright red-pink 3 Seed Sweet Beet Crackers ($1.69).