M&M’s Toasty New Flavor Blends Peanuts and Honey, and Fans Have Opinions

M&M’s is going above and bee-yond with its lineup this fall. The beloved candy officially announced the launch of its Honey Roasted Peanuts, and the flavor is sticking around permanently. Available now, it delivers the familiar crunch of a roasted peanut wrapped in milk chocolate, paired with a toasted honey sweetness.

The innovation is already generating significant buzz—not only for its unique flavor profile but also because it’s not just a limited-time offering. Fans of the brand can find it in Single Size, Share Size, and Sharing Size Stand Up Pouches in-store nationwide and online at MMS.com.

Fans’ Reactions to the Sweet and Salty Spin

Unlike other seasonal or limited-edition flavors, Honey Roasted Peanut M&M’s are here to stay. The move follows a string of recent peanut butter-inspired creations, including M&M’s PB&J, Peanut Butter Minis, and Peanut Butter Mega—all aimed at building on iconic textures and flavor experiences.

"We know how much our fans love M&M’S Peanut, so we wanted to bring forward an innovation that builds on the classic flavor they know and love—but this time through the popular combination of sweet and salty, to share and enjoy with friends," Martin Terwilliger, vice president of marketing for Mars Wrigley North America, said in a press release.

And he's not wrong: When snack influencer Markie Devo (@markie_devo) posted a sneak peek two weeks ago, commenters immediately went nuts.

"Need! The peanut m&ms are my fave and this is such a cool upgrade," one said. Another commenter gave them their stamp of approval: "They are so good," they wrote. "I had already checked out and saw these and immediately grabbed them and ran back to self check out."

And, of course, fans eagerly shared more flavorful suggestions. One commenter pitched hot honey peanut M&M's as the next launch; another summed up their feelings quite clearly: "BRING BACK THE WHITE CHOCOLATE PEANUT ONES PLEASE ‼️‼️‼️‼️"

How Honey Roasted Peanut M&M’s Taste

At first glance, the new Honey Roasted Peanut M&M’s look a lot like the classic Peanut flavor fans have added to popcorn and ice cream sundaes for decades. Both feature a crunchy peanut center, coated in milk chocolate and finished with a colorful shell. But the flavor innovation lies in what happens before the chocolate coating is added.

Unlike the standard roasted peanuts in traditional Peanut M&M’s, the new variety uses honey-roasted peanuts—meaning the nuts are coated with a light glaze of honey and sugar before roasting. This process deepens the nutty flavor, giving the peanuts a caramelized, slightly smoky sweetness that contrasts with the milk chocolate in a way the original doesn’t.

Looking Ahead: Fresh Flavors to Come

While Honey Roasted Peanut is the latest permanent addition, Mars has also teased what’s next. According to brand announcements, January 2026 will kick off a "Flavor Vote" contest where fans can weigh in on three limited-edition flavors from the upcoming M&M’s Bakery Collection: Cherry Chocolate Cupcake, Lemon Meringue Pie, and Peanut Butter Cinnamon Roll. Each package will feature a QR code that lets you scan and cast your vote, and you can look forward to the winning flavor being added to the lineup.