For as much as I like to expound on the virtues of gaming as an artistic medium, I am aware that it is, first and foremost, a business. Artistic they may be, games are products that are meant to be bought and sold. Thats not a bad thing; in fact, a good marketing push can ensure that a game makes it to its best possible audience, one that will appreciate it on its intended merits. Heck, there have been plenty of underwhelming games over the years that still did well thanks to strong marketing.
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