Pixel 10 launch: Every Made by Google announcement

Maybe to avoid the jargon-heavy format of last year, Google decided to flip the script at its annual Made by Google showcase.

Instead of the usual California stage presentation with slides and specs, this year’s event went full late-night. Hosted in New York, it played out like a special, offbeat episode of The Tonight Show, with Jimmy Fallon chatting alongside celebrities and Google execs about the new Pixel lineup and smart devices. Think less keynote, more variety show — though the hardware news was still the real star of the night.

It wasn’t all hardware either. Google spent just as much time hyping up its Gemini AI integrations, which now thread across every new Pixel device. From smarter camera tools to real-time translation and live call assistance, AI is still at the forefront of Google's smartphone ambitions.

So whether you’re here for the new phones, curious about Google’s foldable ambitions, or wondering if the Watch 4 is worth upgrading, we’ve pulled together everything announced at the event.

Pixel 10 Lineup announced

The standard Pixel 10 is the most approachable entry in Google’s 2025 lineup, but don’t mistake it for a stripped-down device. It’s powered by the new Tensor G5 chip, giving it the same AI-first smarts as its bigger siblings, including Gemini Live and enhanced on-device translation.

The 6.3-inch display is brighter and smoother than last year’s Pixel 9, and the upgraded dual-camera system now comes with better low-light performance and smarter computational photography powered by Google’s machine learning.

Pixel 10 Pro unveiled, including specs, price

The Pixel 10 Pro steps things up with a brighter 6.3-inch OLED display, upgraded materials, and Google’s best-in-class triple-lens camera system. You’re getting the wide, ultra-wide, and a new 5x telephoto lens that makes the Pro stand out as Google’s photography champ.

Powered by the same Tensor G5, it heavily leverages Google’s new AI integrations, from Gemini Live to context-aware camera suggestions that can instantly edit or enhance your shots. It’s not just about photos; the Pro is optimized for multitasking, AI-driven productivity, and more advanced gaming thanks to the boosted GPU performance.

If the Pixel 10 is the everyday phone, the Pixel 10 Pro is the all-rounder for those who want Google’s AI vision in its best form without going foldable.

Pixel 10 Pro XL packs an impressive display

Sitting at the very top of the lineup, the Pixel 10 Pro XL is the most “no compromise” Pixel Google has ever built. Its massive 6.8-inch QHD+ display is the brightest and sharpest in the series, making it perfect for streaming, gaming, and multitasking.

It packs the same Tensor G5 and AI-first experience as the rest of the lineup but with more RAM, bigger battery life, and exclusive camera features like higher-resolution zoom and advanced video stabilization. Google is clearly pitching the Pro XL at power users who want the absolute best Pixel experience without stepping into foldable territory.

The Pixel 10 Pro starts at $999, and the Pixel 10 Pro XL, now with 256 GB base storage, starts at $1199. They’re available on Aug. 28 in Obsidian, Moonstone, Porcelain, and Jade.

Pixel 10 Pro Fold specs, price, release date revealed

Google’s foldable flagship is back in the spotlight with the new Pixel Pro Fold, which doubles down on durability and versatility. The device packs the same Tensor G5 chip as the rest of the Pixel 10 lineup, giving it the power for multitasking and on-device AI smarts that really take advantage of the foldable form factor. Unfold the Pro Fold, and you’re greeted by an 8-inch OLED inner display designed for fluid split-screen app use, while the 6.4-inch cover display now matches the Pro line’s silky 120Hz refresh rate. Google also says its the first foldable with a waterproof rating.

On the camera side, the Fold inherits the Pixel 10 Pro’s triple-lens setup with a 5x telephoto, a rarity among foldables. This ensures it isn’t just a productivity powerhouse but a mobile photography champ, too. Starting at $1,799, it’s Google’s most ambitious hardware yet.

Unlike the others, though, this one launches on Oct. 9.

Pixel Watch 4 is bigger, brighter, and faster

Google officially unveiled the Pixel Watch 4, the company's latest entry in its steadily refined smartwatch line. The new model doesn’t reinvent the wheel, but it does polish nearly every corner: a 10 percent larger, practically edgeless display that’s now 50 percent brighter (peaking at 3,000 nits) and running on a livelier Android 16 UI, faster charging that hits 50 percent in just 15 minutes, and longer battery life.

On the health and fitness side, Google has integrated deeper AI-powered insights with Fitbit, more accurate heart rate monitoring, improved sleep tracking, and, notably, upgraded GPS precision for runners and cyclists. While the hardware refinements are welcome, some of the fun is purely cosmetic: the Watch 4 also arrives in fresh new colorways, making it a more stylish companion for both workouts and everyday wear.

Pixel Buds 2a aims to be feature-rich and affordable

Google’s A-series Pixel Buds have long been the go-to for anyone wanting quality earbuds without breaking the bank, and now the Pixel Buds 2a are here to raise the bar. The new buds pack in all the essentials — lightweight comfort, upgraded Active Noise Cancellation, crisp and balanced audio, and all-day battery life with a charging case.

Inside, the new Tensor A1 chip powers it all, delivering audio that’s crisper, richer, and more detailed while making calls sound clearer than ever. Google says it processes sound 90 times faster than the speed of audio itself, adapting in real-time to your environment to cancel out unwanted noise. If you’re into hands-free smarts, there’s also Gemini Live baked right in for instant voice assistance.

At $129.99, the Pixel Buds 2a are still in the sweet spot for affordability, and you’ll be able to snag them in two stylish finishes: Hazel or Iris.

Gemini AI integration continues expansion

Google spent a good chunk of stage time pushing its real moonshot: turning Gemini into a truly agentic, universal AI assistant. The company says it wants Gemini to not just answer questions but anticipate needs, pulling info from your calendar, messages, and apps to act more like a digital co-pilot than a chatbot.

Senior Vice President, Platforms & Devices, Rick Osterloh, said that the plan is to release Agentic Gemini later this year. For now, though, those who buy a Pixel 10 Pro or XL can get a full year of Google AI Plus on the house.

Magic Cue seeks to streamline daily life

One of the interesting agentic upgrades to Gemini on Pixel is Magic Cue, a Gemini-powered feature that promises to do the digital legwork for you. Instead of digging through your apps, Magic Cue figures out what you’re trying to do and pulls the right info straight to the surface. Ask a friend when their flight lands, and your Pixel can quietly grab the booking details from your calendar; try to remember a photo, and it can surface it without the endless scrolling.

It all runs on-device for privacy, and Google promotes it as being for mundane stuff — like serving up the phone number for that restaurant you need to call without making you dive into Google Search.

Camera Coach will help you get the best photo

Google is also baking more AI directly into the camera app with a new Camera Coach feature. Think of it as a Gemini-powered photo assistant: you can ask it to tweak a shot after the fact — like fixing the lighting with a simple prompt — or use it in the moment to actually guide your hand.

Camera Coach can walk you through step-by-step instructions inside the camera app to help you line up the best possible photo and train your partner or friends to take that perfect Instagram photo.