Microsoft is pushing Copilot on Bing users, report says

Copilot's multicolored logo in the background, with Microsoft's logo against it.

Credit: Jakub Porzycki/NurPhoto via Getty Images.

Microsoft is pushing Copilot AI on Bing users who search for rival AI chatbots, according to a new report from Windows Latest.

Users who search for the likes of Open AI's ChatGPT, Google's Gemini, or Anthropic's Claude will see Copilot banners popping up, prompting users to ask Microsoft's AI service their queries and later opening the Copilot website with results. The banner reads "Your Copilot is here."

Microsoft's Bing search engine displaying results to "ChatGPT."

Microsoft is pushing users to use its AI chatbot. Credit: Screenshot / Bing.

The results for Copilot are prominent, displayed right at the top of the search results of AI competitors.

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"Effortlessly ask questions, generate images, and handle tasks with Copilot, your reliable companion," reads the result on Bing.com. And per Windows Latest, the Copilot promotion is subtly labeled as an advertisement, with fine print that reads, "promoted by Microsoft."

Microsoft isn't alone in leading users to its own AI. Google, for example, similarly promotes Gemini and AI search on its platform via pop-ups.

Microsoft recently entered the AI browser space, introducing Copilot Mode in Microsoft Edge, its AI-powered browser.

Meera is a journalist based between London and New York. Her work has been published in The New York Times, Vice, The Independent, Vogue India, W Magazine, and others. She was previously a Culture Reporter at Mashable.

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