Best price ever: Save 41% on the Samsung 77-inch S85F OLED TV

SAVE $900: As of July 16, the Samsung 77-inch S85F OLED 4K TV is down to a new record low of $1,297.99 at Amazon, Samsung, and Best Buy. That's a massive 41% in savings from its latest list price.

If your requirements for a new TV include a big screen and a brilliant picture, this Samsung 77-inch S85F OLED TV will be right up your alley. And since it's a 2025 model, it's down to an astoundingly low price.

Since OLED TVs offer the most advanced lighting on the market, they're typically the most expensive. This is Samsung's entry-level OLED model, and it originally carried a $2,999.99 price tag, for instance. However, its list price has dropped significantly to $2,197.99 now that 2026 models have hit shelves. And as of July 16, it's reached a new record low of just $1,297.99 at Amazon, and $1,299.99 at Best Buy and Samsung itself. That's a 41% discount from its latest list price.

The star of the show with Samsung's 2025 OLED TVs is AI (shocker). The S85F features AI tools like Click to Search, Live Translate, Adaptive Sound Pro, and Real Depth Enhancer to enhance your viewing experience. Of course, it will also deliver tons of content recommendations. It's equipped with Samsung's Tizen 9.0 smart TV platform, which offers smooth and speedy navigation. Plus, its massive 77-inch screen offers brilliant picture quality with vivid colors and deep contrast.

As far as gaming goes, it's pretty basic. You'll get a 120Hz refresh rate, HDMI 2.1, and FreeSync Premium. For casual gamers, this will do just fine, but more advanced players will likely want to upgrade to a better refresh rate.

It's no longer the newest TV in Samsung's OLED lineup, but the S85F is still a strong contender and an excellent value — particularly now that the price is the lowest it's ever been.