Best TV deal: Insignia F50 Series 4K Smart TV for best-ever price

SAVE $160: As of July 4, the 55-inch Insignia F50 Series 4K Fire TV is just $189.99 at Amazon — that’s 46% off its regular $349.99 price.

Anyone after an affordable 4K TV can rejoice, because just ahead of Prime Day, Amazon has dropped the price of the Insignia 55-inch F50 Series 4K Smart Fire TV to a jaw-dropping $189.99 — down from $349.99. That’s a massive 46% discount and one of the lowest prices we’ve seen on a smart 55-inch Fire TV like this, now at its lowest-ever price.

This Insignia model is more than just a budget-friendly screen. If you've only had HD sets up until now, this TV will aim to punch above its weight with 4K UHD resolution, HDR10 support, and DTS Virtual-X audio — delivering a sharp, dynamic viewing experience with surprisingly rich sound.

That means whether you’re revisiting blockbusters like the Mission: Impossible - The Final Reckoning, or diving into summer’s newest bingeables like Squid Game Season 3 on Netflix, the colour detail and contrast are on point.

Powered by Fire TV, this TV also comes pre-loaded with access to over 1.8 million movies and shows altogether, with streaming service apps like Netflix, but also Prime Video, Disney+, and more — plus a healthy stack of free content from Pluto TV, Tubi, and Fire TV Channels. You also get an Alexa Voice Remote for hands-free browsing and control, and even smart home integration for things like camera feeds, lights, or thermostat tweaks right from your TV.

With three HDMI ports, eARC support, and enough inputs for your consoles, speakers, and cable box, this TV handles both streaming and home theater duties like a champ. And it’s wall-mount ready if you want that clean, floating look.

Deals this good rarely stick around long, especially as Prime Day approaches. If you’re looking for a full-featured 4K upgrade at a sub-$200 price, the F50 Series is a strong contender that should be at the top of your list.

If you're looking for a TV that's even bigger, and you've got a bit more cash to spend, the 77-inch LG C5 OLED TV is at its lowest-ever price ahead of Prime Day. For something smaller, the HD Amazon Fire 32-inch 2-Series TV is $40 off ahead of Prime Day.