DuckDuckGo is growing thanks to Google users frustrated by AI features

Google users are flocking to the alternative search engine DuckDuckGo.

According to data provided to Mashable by DuckDuckGo, U.S. installs of the search engine's mobile app are up 18.1 percent week-over-week on average following Google's big I/O event, where the search giant introduced a slew of new AI features into its search product. DuckDuckGo app installs peaked at 33 percent growth on May 25.

Just looking at DuckDuckGo's iOS installs, the growth following Google I/O is even more astonishing, with 33 percent week-over-week growth and peaking at a whopping 69.9 percent on May 25.

According to DuckDuckGo, traffic also spiked to its AI-free search page, noai.duckduckgo.com. This DuckDuckGo search page has every AI featured turned off by default and saw an average of 22.7 week-over-week growth following Google I/O, with a peak of 27.7 percent on May 24.

DuckDuckGo said it wasn't only the timeframe that was relevant, either. The growth happened mainly in the U.S. following Google's "U.S. centric announcement" and does not indicate a coincidental global trend.

The alternative search engine said this growth held throughout the Memorial Day weekend, when traffic usually tends to drop as well.

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"Google is force-feeding AI with no way to opt out," DuckDuckGo Founder and CEO Gabriel Weinberg said in a statement. "As result, their results are getting worse, not better. We want to be the place that puts users in charge and allows them to decide how much or how little AI they want. That's why we're seeing a spike in people coming to DuckDuckGo this week, it's as simple as that.” 

For years, DuckDuckGo has enticed privacy-seeking users to switch from Google to its alternative with a focus on a pro-privacy feature set. Now, it looks like DuckDuckGo has found a market among users tired of AI taking over the internet as well.

“Not only do we respect user choice, but also user privacy: everything you do in DuckDuckGo is private, we don’t collect search histories or chats and nothing is used for AI training," Weinberg said.

DuckDuckGo has previously launched AI features for its search engine. Search Assist, for example, is DuckDuckGo's version of Google's AI Overviews. The search engine also has a Duck.AI product, which is similar to Google's AI Mode.

However, DuckDuckGo has maintained that these AI features are optional and never forced on users. The company has also launched features that actively remove AI as well, such as AI Image Filter, which filters out AI images from DuckDuckGo's search results.

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