DJI's cinematic Osmo Pocket 4p debuts at Cannes

The prestigious Cannes Film Festival is underway in France, with high-profile stars from The Fast and the Furious franchise dominating headlines so far. However, the Chinese tech company DJI also took advantage of the opportunity to make its own debut — the DJI Osmo Pocket 4P camera.

Cannes may seem like a strange place for a drone and camera company, but the company wants to pivot from the creator space into Hollywood productions. Pictures of the Osmo Pocket 4P show two lenses, which would set it apart from other cameras in the Osmo Pocket line.

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DJI Osmo Pocket gimbal cameras already have a cult following among creators, and the company recently launched the Osmo Pocket 4. However, the Osmo Pocket 4P is designed specifically for cinematic productions, DJI said in a press release sent to Mashable.

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"Following the global success of its predecessor, the Osmo Pocket 4P builds on a growing movement in which compact cameras are reshaping how stories are created and shared," reads the release. "Its Cannes debut highlights its potential to influence the future of cinematic vlogging, inspire a new generation of mobile-first filmmakers, and lead global trends in portrait-driven visual storytelling."

Gimbal cameras have long been used in Hollywood productions, and the Osmo Pocket brought the technology to video bloggers, influencers, and creators of all kinds.

DJI says the Osmo Pocket 4P will offer cinematic-quality HDR video and 10-bit D-Log2 color performance for professional color grading.

DJI didn't provide any details on a possible release date or pricing, but a company spokesperson said the camera would be available through DJI's online store and retail partners. As with other recent DJI releases, it may come late to the United States due to DJI's ongoing problems with the FCC and the U.S. drone ban.

promotional image of the dji osmo pocket 4p