M&M’s Just Launched 3 Bakery-Inspired Flavors—and You Can Vote for Your Favorite

Published on February 26, 2026

M&M’s just dropped three new flavors of its iconic chocolate candy—and the company wants your help in deciding which of the three should stick around.

The brand announced the new flavors on Tuesday, as part of the return of the M&M’s Flavor Vote. The competition, which last took place in 2019, pits three new flavor contenders against each other. 

Meet the New Flavors

This year, the contest features three flavors all inspired by classic bakery desserts as part of the brand’s new M&M’S Bakery Collection. The flavors include Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake and Lemon Meringue Pie.

According to the brand, M&M’s Peanut Butter Cinnamon Roll pairs warm cinnamon roll notes with creamy peanut butter and is meant to be “reminiscent of fresh-from-the-oven rolls.” M&M’s Cherry Chocolate Cupcake promises a “balanced, bakery inspired bite with a sweet finish,” while M&M’s Lemon Meringue Pie boasts “bright citrus flavor combined with smooth white chocolate and a crispy center.”

"The M&M'S bakery collection was inspired by some of the most popular dessert flavor combinations, so we're really excited to see which variant reigns supreme with our fans," Martin Terwilliger, VP of marketing at Mars Snacking North America, said in a press release.

An Early Favorite?

Based on comments on M&M's social media accounts, it appears the Lemon Meringue Pie flavor might be an early favorite.

"Lemon!!!! Omg they sold out in one day here. I snagged two pkgs. PLEASE," wrote one commenter. Another commenter shared some love for the Cherry Chocolate Cupcake variety: "The cherry chocolate is chef’s kiss!!! If you love cherry and chocolate it’s a win…win."

How to Vote

The three new flavors are all available now at stores nationwide in three different sizes: single, share size, or sharing stand-up pouches. A trio of influencers will take to Instagram to promote their contender of choice, and fans can vote for their favorite flavor at MMS.com/vote through May 15.

The M&M’s Flavor Vote is basically the American Idol of the candy world, and each year, there is a theme that connects all three contenders. In 2016, inaugural winner Coffee Nut defeated Honey Nut and Chili Nut. In 2018, Crunchy Mint emerged as the winning flavor over Crunchy Espresso and Crunchy Raspberry. In 2019, the last year the competition was held, English Toffee Peanut was named the fan favorite over Mexican Jalapeño Peanut and Thai Coconut Peanut.

According to the brand, the winning flavor will be revealed in late May. The winner will join the brand’s lineup for a limited time in the fall.