Apple is planning something big for its 50th birthday

Apple is about to turn 50, and the company is throwing a party to mark the occasion.

The company was founded on Apr. 1, 1976 (yes, right April Fools' day), and will celebrate its 50th birthday on Apr. 1, 2026. While the company isn't exactly known for lavish parties, this anniversary is too big to pass up.

Apple CEO Tim Cook announced that something will be happening on the date at an internal Apple meeting, Bloomberg's Mark Gurman reported on Thursday.

“When you really stop and pause and think about the last 50 years, it makes your heart sing. It really does. I promise some celebration," he said.

OK, we admit it: The details are scarce. It could very well be an internal party for Apple employees with free pizza and canapés in the hallway. But Cook reportedly did sound quite enthusiastic about marking the date.

"I’ve been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook said.

Apple sometimes launches accessories that mark special occasions, including thematic Apple Watch Bands (check out the new Black Unity band, for example) and iPhone cases that mark the Lunar New Year. Perhaps something like that is in store for the company's 50th, though we wouldn't mind if it were something bigger, like a new (gasp!) iPhone color.