Celebrate the 12 Days of Cheese with Whole Foods' Holiday Promotion

Published on December 13, 2025

Gone are the days of giving partridges in pear trees for the 12 Days of Christmas; this holiday season, we’re celebrating with 12 Days of Cheese. Whole Foods is putting the spotlight on its coveted specialty cheeses by offering customers up to 30% off a total of 13 cheeses through Christmas Eve.

Forget an advent calendar—stock up on this handpicked selection of new and returning favorite cheeses.

All About the 12 Days of Cheese

Whole Foods Market's lineup of award-winning artisenal ccheeses were selected by the brand's team of Certified Cheese Professionals (CCPs). From 12-month-aged Gruyère to truffle-infused Gouda, these extravagant cheeses will transform your charcuterie spread this season.

 “With festive cheese boards, holiday grazing tables, and whimsical cheese Christmas tree logs taking center stage this season, customers are looking for cheeses that offer both quality and visual appeal,” says Cathy Strange, Whole Foods Market’s Ambassador of Food Culture and world-renowned cheese expert.

The Entire 12 Days of Cheese Lineup

Nine of this year’s cheeses are brand new to 12 Days of Cheese, while four are returning favorites that dedicated customers can't wait to get their hands on.

“Our 2025 assortment celebrates that balance, bringing together artisanal selections that are perfect for creating eye-catching spreads while staying true to the craftsmanship and flavor that cheese lovers expect to find in our stores," Strange adds.

New Featured Cheeses

• Jasper Hill Farm Harbison Champagne-Washed 
• FireFly Farms Cabra Lamancha 
• Point Reyes Farmstead Cheese Co. Tomarashi   
• Herve Mons Gabietou  
• Neal's Yard Dairy, Keens Farmhouse Cheddar   
• Vermont Creamery St. Albans  
• Cypress Grove Humboldt Fog  
• Marieke Truffle Gouda 
• Corcuera Campo de Montalban  

Returning Cheeses

• Emmi Raw Kaltbach Cave Aged Gruyere
• Cowgirl Creamery Organic Mt Tam
• Fromageries Papillon Revelation Roquefort 
• Ca de Ambros Taleggio 

How to Snag a 12 Days of Cheese Discount

Amazon Prime members can get 30% off every single cheese on the Whole Foods 12 Days of Cheese list during the promotion. If you’re not a Prime member, don't worry. You can still enjoy 22% off each speciality cheese. 

12 Days of Cheese officially begins on Saturday, Dec. 13, and runs until Dec. 24. That means you can gift your favorite cheese lover all the specialty cheeses they can dream of, without bursting your holiday budget.