Meta leans into AI in your feeds

Your Meta-owned feeds — Instagram and Facebook, notably — may soon feature even more content generated by artificial intelligence. Meta CEO Mark Zuckerberg himself said that was the plan.

Zuckerberg made the declaration during an earnings call this week. He talked about AI being the next big change in what appears on your social feeds.

Said Zuckerberg (emphasis added):

"Improvements in our recommendation systems will also become even more leveraged as the volume of AI-created content grows. Social media has gone through two eras so far. First was when all content was from friends, family, and accounts that you followed directly. The second was when we added all the creator content. Now, as AI makes it easier to create and remix content, we're going to add yet another huge corpus of content on top of those. Recommendation systems that understand all of this content more deeply and can show you the right content to help you achieve your goals are going to be increasingly valuable."

The long and short of it: That likely means more AI-generated content in your everyday life. Zuckerberg also touted how well Meta's AI social site, Vibes, was performing.

"This quarter we also launched Vibes, which is the next generation of our AI creation tools and content experiences. Retention is looking good so far and its usage keeps growing quickly week over week. I'm looking forward to ramping up the growth of Vibes over the coming months," Zuckerberg said in the earnings call. "More broadly, I think that Vibes is an example of a new content type enabled by AI, and I think that there are more opportunities to build many more novel types of content ahead as well."

It sure seems that Zuckerberg both believes in and enjoys AI-generated content. Mashable's review of the service, however, saw it as an "infinite slop machine." It can feel like endless eye candy, designed to grab your attention but not really do anything with it.

So, according to Zuckerberg, expect more of that in your future.