Toshiba 55-inch Class C350 Series TV: $199.99 at Amazon

SAVE $200: As of Sept. 30, the Toshiba 55-inch Class C350 Series is on sale for $199.99 at Amazon. That's a 50% savings on the list price.

With the colder months setting in, it’s the perfect time for a TV upgrade. And the season of cozy movie nights and Gilmore Girls rewatches lining up with Prime Day feels almost too good to be true. We've still got a week until things kick off fully, but Amazon has already lined up some early Prime Day discounts, like this half-off deal on the Toshiba 55-inch Class C350 Series.

Normally priced at $399.99, as of Sept. 30, this impressive TV is now only $199.99, a $200 savings. This price is specific to the 55-inch option, but there are discounts across all sizes.

And with this deal, you're getting so much for so little. For display and sound, you'll enjoy the REGZA Engine ZR that makes everything you watch shine in 4K. It even has an AI 4K Upscaler to boost Full HD content so it looks near-4K without the blur. And with the added Dolby Vision and Dolby Atmos, you’ve nearly got movie theater-level picture and sound from the comfort of your couch.

It keeps up with fast games or action movies too, thanks to the Ultimate Motion. Sports Mode takes it up a notch for live matches, showing every detail clearly. Plus, with Super Contrast Booster, colors are incredibly vivid.

It also runs on the Fire TV OS, meaning you've got a great user interface with all your favorite apps and shows right there on one easy-to-use home screen.

Get this great TV deal from Amazon.